Written by Simon Daddow on Tuesday 30 August 2016
Cleveland reckon they “Reinvented Alignment” when they launched the TFi 2135 putters earlier this year. By raising the sight line to the exact centre of the golf ball their engineers say all golfers can align correctly at the target no matter how they set-up over the ball. Cleveland reckon their four new models are designed for golfers who prefer larger headed...
Written by Simon Daddow on Tuesday 30 August 2016
Usually when new drivers hit the the market the big sell manufacturers use to hook golfers in is how the clubs can hit further from the tee than anything that’s gone before. But that’s changed a bit with Callaway’s new Big Bertha Fusion as it’s the first driver we’ve seen that spouts about being aimed specifically at golfers needing a...
Written by Simon Daddow on Thursday 25 August 2016
Bubba Watson’s used a pink Ping driver to raise money and awareness for his foundation since 2012. And with huge interest from golfers around owning their own pink Bubba driver Ping have decided to release 6000 of them on a limited-edition basis. You’ll need to really want one as they’re selling for £500 a piece, but Ping promise $60 from every...
Written by Simon Daddow on Thursday 25 August 2016
Cleveland if you didn’t know see themselves as short game specialists nowadays, and no short game brand worth a second look would be complete without a first class putter range. So hot on the heels of launching the RTX 3 wedges Cleveland are introducing a brand new Huntington Beach range of flatsticks. They’ve chosen three tour inspired classic blade and mallet...
Written by Simon Daddow on Tuesday 23 August 2016
If you’ve been around golf for a while you’ll no doubt of come across Callaway’s X-Series irons before. They were about from the late noughties for over a decade and ran to at least 7 different series, but one model, the X14 was held closer to golfers hearts than most. Callaway reckon it was one of the most successful irons...
Written by Simon Daddow on Monday 22 August 2016
Srixon are market leaders when it comes to two-piece golf balls, and to keep them ahead of the game they’ve just launched a new generation Soft Feel golf ball range. The new Soft Feel includes male and female specific models and is designed specifically for those with mid to low swing speeds. Now in its 10th generation, the new Soft Feel...
Written by Simon Daddow on Monday 15 August 2016
Milled putters are seen as the pinnacle of flat sticks, because every head is precisely created by a computer controlled milling machine. Each dimension is cut into a solid block of steel or aluminium, which guarantees quality, precision and of course extra cost. But if the truth be known it’s also the easiest way to tailor a specific model to...
Written by Simon Daddow on Monday 15 August 2016
Mizuno are big fans of the performance benefits boron brings to their forged irons, so it’s no surprise they’ve decided to use the material in their new T7 wedges too. Boron brings additional strength to Mizuno’s array of forged irons which allows the face thickness to be thinned down by Mizuno’s engineers. But when it comes to wedges they say the...
Written by Simon Daddow on Monday 15 August 2016
There aren’t too many brands that launch three irons with the same name at the same time but Mizuno reckon thanks to 3 different head materials their new JPX900 irons cover off all bases from game improver to tour player. First up is the new JPX900 Hot Metal iron which is aimed at the game improver. There’s a wider sole, deep...
Written by Simon Daddow on Tuesday 9 August 2016
Same-length irons are nothing new but since Bryson DeChambeau – the physicist-turned-tour-pro – burst onto the scene with some impressive amateur results earlier this year, the idea has grabbed headlines. At face value, it makes perfect sense. Creating every iron the same length – whether it’s a gap wedge or a 3-iron – means you don’t need to change your set-up...
Written by Edward Colman on Friday 5 August 2016
Following the success of its recent Black Cat irons, Lynx has now unveiled a new series of matching Black Cat woods. The adjustable Black Cat driver, adjustable fairway woods and hybrid rescue clubs all contain new technology designed in the UK by the Surrey-based company’s R&D team, and further underpins the brand’s status among the most forward-thinking and innovative equipment companies...
Written by Simon Daddow on Thursday 4 August 2016
Cleveland are short game specialists, they even say themselves “nobody focuses on the short game like we do. Since the introduction of the iconic 588 wedge in 1988 the brands captured 350 PGA Tour titles, won 26 major championships and has been played by 11 world no 1’s….and if you still need convincing they’ve also sold more than 10 million...
Thursday 4 August 2016
To celebrate Jimmy Walker’s first career Major victory, we’ve teamed up with the #1 Shoe & Glove in Golf, FootJoy, to give you the chance to win the outfit he sported on the final day’s play at Baltusrol Golf Club. As part of the prize, our lucky winner will receive a pair of FJ ICON Black shoes, three StaSof...
Written by Edward Colman on Thursday 4 August 2016
Nike has announced that its golf division will move away from producing equipment such as golf clubs, balls and bags and instead focus on expanding its golf footwear and apparel ranges. “We’re committed to being the undisputed leader in golf footwear and apparel,” Nike brand president Trevor Edwards said in a statement. “We will achieve this by investing in performance innovation for...
Written by Simon Daddow on Monday 1 August 2016
Ping aren’t a brand too many associate with blade irons. In fact their business has been built on cavity backs which are the polar opposite of blades. Company founder Karsten Solheim channelled out the back of a blade to create his first game changing cavity back in the 1960’s and since then they’ve passionately championed the benefits perimeter weighting brings...
Written by Simon Daddow on Friday 22 July 2016
Motocaddy has introduced a new advanced version of its popular S1 trolley which features a downhill speed control and electronic parking brake. The new S1 DHC incorporates all the same features as the latest 2016 S1, but it can also maintain a constant speed whilst descending down a gradient. An additional motor automatically adjusts power to control the rate of descent...
Written by Simon Daddow on Friday 22 July 2016
Ecco are renowned for making leather shoes, they’ve sung about the benefits of Yak skin for years now. In case you don’t know they own leather tanneries and sell tons of leather to top designer brands too for turning into handbags and accessories. That’s how passionate they are about the stuff. But times are a changing. And if you haven’t been...
Written by Simon Daddow on Friday 22 July 2016
FootJoy have a long heritage of tour player sponsorship and designing for serious golfers, and they’ve drawn on all this experience to develop their latest 2016 range of winter apparel. FootJoy say the new garments have been extensively tested by their stable of tour players, and they’ve taken inspiration from fashion trends around the globe. “We understand it can be tough...
Wednesday 20 July 2016
We’ve teamed up with popular golf brand Wilson Staff to give Today’s Golfer readers the chance to win a set of the brand’s latest C200 irons, designed to significantly improve distance and accuracy for the mid-to-high handicap player. The lucky winner will receive a complete (4-PW steel shaft) set of irons featuring FLX Face™ Technology, which utilises Power Holes wrapped entirely...
Written by Edward Colman on Tuesday 12 July 2016
2011 Masters winner Charl Schwartzel has signed an endorsement deal with PXG. The South African golfer who plays on the PGA and European Tours, clinched a Masters victory by two strokes in 2011. With three wins already under his belt this season, Schwartzel is hungry for another major and has determined that PXG will help him get there. “From...