Titleist reveal new NXT Tour and Tour S balls

NXT Balls

NXT Tour have been a staple in club golfers bags for years as they offer an excellent blend of distance, spin performance and value for money. As you’d expect Titleist reckon their new balls are longer and offer better performance so the NXT Tour is billed as even longer while the NXT Tour S combines that distance with its softest ever feel. As market leaders Titleist are keen to point out both new balls are results from their rigorous R&D process which is rooted in golfer research and feedback, technological advancements, intellectual property leadership and comprehensive prototype testing and validation. So what’s actually new? 

New NXT Tour £34 per dozen

Engineered for high performance and distance, the NXT Tour’s dual core is larger to lower driver and iron spin while delivering fast ball speeds for more distance. A soft, thin Fusablend cover, maintains NXT Tour’s excellent scoring performance with shot stopping control into and around the green. The dimples also have shallower edge angles to deliver a higher ball flight (than NXT Tour S) with a deep peak trajectory.

“Performance can be measured with robots and instruments, but ultimately we measure performance by the feedback we receive from golfers. And those golfers asked us to deliver an even longer NXT Tour,” said Matt Hogge, Titleist Golf Ball R&D’s Director of Product Implementation. “The challenge for R&D was in reengineering the technology to increase distance while retaining the exceptional scoring performance golfers rely on.”

New NXT Tour S for 2016 £34 per dozen

Softer from core to cover, Titleist’s NXT Tour S ball is designed for players seeking the tee-to-green performance of NXT Tour – outstanding distance, consistent flight and excellent short-game control – with a significantly softer compression feel. New NXT Tour S has been reengineered with an even softer compression core and softer Fusablend cover, resulting in the softest-feeling NXT Tour S ever. The dimple pattern delivers a piercing and stable ball flight.

“Golfers that play NXT Tour S value very soft feel, and they still want Titleist performance. They want to hit it long off the tee and have great control around the greens. For 2016, our design goal was to further differentiate NXT Tour S from NXT Tour in terms of feel, while still delivering on those performance expectations,” said Scott Cooper, Titleist R&D’s Product Development Manager. “With new NXT Tour S, we’ve reformulated the core to be lower in compression so it feels softer. We’ve also softened the cover but it remains durable, and exclusive to Titleist. We call it Fusablend. It’s engineered to be soft and thin, which contributes to the ball’s exceptional short game spin. Unlike thermoplastic urethanes (TPU) which most of our competitors use, our cover feels soft on all shots rather than clicky.” 

For further information visit www.titleist.co.uk