Titleist reveal 718 iron series

Published:

Titleist have revealed their new line of 718 irons - featuring six new models

Titleist's newest 718 irons offer six new models - AP1, AP2, AP3, T-MB, CB and MB - which have been engineered to meet the performance requirements of players at every level of the game. 

The 718 line features the all-new AP3 - which Titleist claim is their longest and fastest club yet, in addition to upgrades on both the powerful distance and ultra-forgiving AP1 and tour-proven consistent AP2. 

Josh Talge, Vice President of Marketing, Titleist Golf Clubs, said: "Golfers trust Titleist to design and manufacture the premier irons in the game and not make any sacrifices. Our R&D team is relentless when it comes to improving iron performance and engineering new technologies into head profiles that look, sound and feel great."

"The invention of AP3, which combines the distance and forgiveness of our best-selling, game-improvement AP1 iron with the look and feel of our tour-favourite AP2, is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world's best players have Titleist irons in their bags."

His sentiments were echoed by Marni Ines, Director, Titleist R&D Irons Development, who said: "718 is about maximising MOI and ball speed, while maintaining the proper launch, trajectory and shot-stopping control that players need to hit greens more consistently. Irons are scoring clubs."

"It's about hitting your number and stopping the ball close to the pin. Even with distance-focused irons like 718 AP1 and AP3, which are just as long or even longer than the competition, the ultimate goal was playable and repeatable distance. When it comes to hitting a good iron shot, distance without control is meaningless."

Find out more about each model: Reviews 
Titleist 718 AP1 Iron
Titleist 718 AP2 Iron
Titleist 718 AP3 Iron
Titleist 718 CB Iron
Titleist 718 MB Iron
Titleist 718 T-MB Iron

PLUS, read all about the Titleist 818 Hybrids

Titleist 718 AP1 irons: £115 (s), £140 (g) 

Titleist AP1

Built for maximum distance and maximum forgiveness. Longer and more forgiving than the prior generation, 718 AP1 irons combine classic Titleist look and feel with the game's most advanced game improvement technology to produce an iron that is easy to hit, get in the air and stop on the green quickly.

"Titleist has an iron for every dedicated golfer, and that starts with 718 AP1," Talge said. "There's no better option in the game improvement iron category."

Key Features: Progressive construction; a thin, fast, unssuported face insert; tungsten weighting; improved leading edge

Details: 4-P, 48 degree, 53 degree/ Shaft: True Temper AMT Red

Titliest 718 AP2 Irons: £150 (s), £175 (g)

ap2

New 718 AP2 improves upon the technology and performance that have made AP2 the gold standard of modern tour irons. The co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness, packaged in a tour- validated profile that delivers pure forged feel. 

"AP2 is the most popular tour iron globally because it combines the look and feel tour players demand with the precise distance control they need to consistently hit their target, shot after shot," Talge said. "For everyone else, it's the tour iron within reach, because it is so forgiving."

Key Features: New look forged body and face insert; Precise perimeter weighting; Tour preferred profile

Details: 3-PW, 50 degree/ Shaft: True Temper AMT White

Titliest 718 AP3 Irons: £150 (s), £175 (g)

AP3

The player’s distance iron. An innovative hollow-blade design with high-speed face technology, AP3 merges everything R&D has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever. 

AP3 truly represents the best of both worlds," Talge said. "We're giving you the distance and forgiveness of a game improvement iron packed into the look and feel of a player's iron."

Key Features: Hollow blade construction; High MOI design; new head shape

Details: 3-PW, 48 degree/ Shaft: True Temper AMT Black

Titliest T-MB Irons: £230 (s), £255 (g)

Titleist 718-T-MB

The ultimate utility iron, 718 T-MB has grown into a full set of uniquely designed irons that deliver effortless distance at every loft in a technical, muscle-back shape. Initially developed as a high launching, player's long iron, the hollow-body, multi-material design of T-MB produces a powerful combination of high launch and forgiveness with a playable trajectory.

"T-MB is an absolute workhorse that launches high and just keeps going," Talge said. "Players can't believe the performance they get out of a club that from address looks like a classic muscle back."

Key Features: Hollow-back construction; High density tungsten weight; High MOI design

Details: 2-PW, 50 degree/ Shaft: Steel Project X LZ

Titliest CB Irons: £150 (s), £175 (g)

718-CB

New 718 CB irons continue Titleist's legacy of delivering tour-proven performance in a sleek, cavity back profile, delivering precision shot control with added forgiveness through the game's most high-tech blade construction.

Key Features: High density tungsten weight; Tungsten caps; Optimised CG

Details: 2-PW/ Shaft: Steel Project X LZ

Titleist MB Irons: £150 (s), £175 (g)

Titliest 718 MB

A classic muscle back designed for today's game, new 718 MB is the modern choice for those players desiring maximum shot control with a traditional forged look and feel.

Key Features: High density tungsten weight; Tungsten caps; Optimised CG

Details: 3-PW/ Shaft: Project X

Titliest Tour Validation: 

Following their debut on the European and PGA Tours in late June, Titleist 718 irons are now being played across the worldwide professional tours. Rafa Cabrero Bello (MB) was first to find victory on the European Tour before Jordan Spieth (T-MB 3-iron) and Justin Thomas (MB) secured back-to-back Major wins for the new 718 irons at the Open Championship and PGA Championship, respectively. 

Jimmy Walker (AP3, MB), Bill Haas (AP3, AP2), Charley Hoffmann (AP2), Stephen Gallacher (T-MB), Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Andrew “Beef” Johnston (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons immediately in play.