Titleist reveal new 818 hybrids

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The two new 818 hybrids from Titleist incorporate tour-proven Titleist driver technology to create the longest, most accurate Titleist hybrids ever.

With their two latest models, Titleist are aiming to provide dedicated golfers with the performance and fitting precision for improved long-game shotmaking with greater distance.

Available in golf shops worldwide beginning September 29th, the new 818 H1 and 818 H2 models utilise proprietaryActive Recoil Channel 2.0, SureFit CG Weights and SureFit Hosel technology to deliver longer distance with a more playable trajectory and the most precise shot-shape customisation available.

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Titleist 818 H1 Hybrid
Titleist 818 H2 Hybrid

Josh Talge, Vice President of Marketing at Titleist, says "We define hybrids as scoring clubs, not rescue clubs. That's how our R&D group has been designing these clubs for years, and it's the reason Titleist has become the clear #1 hybrid on the PGA Tour."

"The amount of technology we've engineered into 818 is unprecedented for the hybrid category, and will give golfers at every level the confidence to take dead aim from distances they never have before."

Titleist 818 Hybrids: Key Features

Active Recoil Channel

Generates faster ball speeds across the face through its improved channel design and flexing polymer insert, producing a significant advantage in distance.

New surefit CG technology

In combination with Titleist's industry-leading adjustable SureFit Hosel, provides the ultimate in precision fitting and maximum shot-shape customisation for every player. The proprietary 16-setting SureFit Hosel allows golfers to set loft and lie independently to optimise ball flight and turf interaction for consistent centre-face contact, maximum distance, and improved shot control.

SureFit CG provides precise customisation through a highly efficient interchangeable weight system, optimising spin for a more consistent trajectory and tighter shot dispersion.

High MOI design

With a 10 percent higher MOI than the prior generation – increases speed across the face for more forgiveness on off-centre hits, while the optimally positioned, deep centre of gravity increases launch and trajectory for more shot-stopping control.

 

Adjustability of 818 H1

818 Hybrids On Tour

Since their debut on the PGA Tour in mid July, 818 hybrids are now being played across the worldwide professional tours. At the PGA Championship, Jordan Spieth added a new 818H2 to his bag, seeking a long game option that would produce a higher trajectory for holding firmer greens and maintain performance from the rough. Russell Henley, Bernd Wiesberger and Andrew Johnston are among the players that have also put new 818 hybrids immediately in play. 

 

What Titleist Say

Stephanie Luttrell, Director of Titleist R&D Metal Woods Development, says "When building scoring clubs like 818H1 and 818H2, you have to think about distance in terms of playable distance. Playable distance is easy distance that launches high and lands soft."

"Improving that performance requires faster ball speeds, higher launch and a higher peak height of shot, which we achieved through our redesigned Active Recoil Channel 2.0 and improved MOI properties. Playable distance is also consistent distance that you can control."

"Having seen just how powerful the combination of SureFit CG Weights and SureFit Hosel was for players being fit into our 917 drivers and fairways, we knew that technology would be especially meaningful in shot making clubs like 818 hybrids, allowing players to optimise their ball flight and produce more consistent shot patterns. We've also made 818 hybrids even more forgiving, which is crucial to maintaining that playability on off-centre shots."