FJ launches most advanced Performance Golf Apparel Collection to date following successful seeding process on The European Tour
FootJoy, the #1 Shoe & Glove in Golf, sought the perfect opportunity to launch its 2017 Autumn/Winter Performance Golf Apparel Collection on The European Tour’s current links swing.
Using the Dubai Duty Free Irish Open and Aberdeen Asset Management Scottish Open to seed the new collection with some of the world’s best players, FJ was able to garner feedback on the performance and quality of its latest offering as the Mark of a Player brand was put to the test in the events’ inclement conditions.
As worn by the likes of FootJoy Brand Ambassadors Andrew ‘Beef’ Johnston and Matthew Southgate at this week’s 146th The Open Championship, the collection features all new colour stories, fresh product categories and a number of innovative options in keeping with the brand’s ‘Layer Up’ philosophy.
Among the exciting additions to the 2017 line are the DryJoys Tour LTSTM Jackets, Rain Shirts and Trousers, which offer lightweight waterproof performance through a minimal five-panel construction, as well as temperature regulating properties and stretch fabrication. Such is the standard of this new rainwear line, 35 players immediately opted to switch into LTSTM following testing during the links swing events.
Paul O’Hagan, FJ Marketing Executive, said: “At FootJoy, we continue to produce Performance Golf Apparel that Makes Every Day Playable, and with the new additions and enhanced garments this Autumn/Winter collection presents, we are more confident than ever that golfers choosing the Mark of a Player will be better equipped than ever before.
“To have the validation of some of the world’s best players for LTSTM as they tackle the elements on the current links swing is extremely satisfying and provides us with proof that our upgraded rainwear offering is better than ever.
“The collection features brand new product categories alongside upgrades to established favourites. With the variation offered by our Outer, Mid and Base layers, golfers will have a truly comprehensive wardrobe to tackle all elements this golfing season.”
DryJoys Tour LTS derives from three simple terms:
Previous FJ jackets have had as many as 24 panels and 27+ seams. The new DryJoys Tour LTS jacket has just five panels and six seams, reducing weight and bulk
The jacket suitable for year-round play has been produced using a specially developed ThermoLite® bonded liner, guaranteeing that when conditions are cool, the jacket will maintain body heat and when conditions are warm, the fibres wick moisture away from the body and expel heat.
FJ has developed an all-new 3-Layer Bonded Fabric which boasts soft, comfortable and quiet attributes, as well as excellent 4-way stretch, ensuring mobile, comfortable and quiet movements.
Australia’s Andrew Dodt was one of the many players to put FJ’s all-new rainwear to the test in recent weeks. Wearing the LTSTM Rain Jacket at both the DDF Irish Open and AAM Scottish Open, Andrew earned the last remaining Open Championship qualifying spot.
The LTSTM range joins stylish new colour combinations of the ever-popular DryJoys® Select and FJ HydroLiteTM in the brand’s best-performing rainwear line-up yet.
Joining a host of other specialised garments to combat the cold and wind are two new clothing families, complete with three polo shirts and two Chill-Outs in seasonal colour tones. The Mulberry Collection takes its name from the Mulberry, White, Heather Charcoal and Black colourways incorporated, while Indigo, White, Coral and Heather Grey feature strongly across the Indigo Collection.
Within both men’s and women’s ranges for Autumn/Winter 2017 are Outer, Mid and Base layer garments, which, when combined, provide the ultimate layering solution for the challenging and often variable off-season conditions.