NEW GEAR: This week marks the start of the tour seeding and validation process for prototype Titleist 718 irons.
Product seeding and player validation is a critical step in the go-to-market process for all Titleist equipment, and it is no different when it comes to their latest prototype 718 iron models.
Titleist say: "Earning the validation of the game’s best players, as well as dedicated golfers at every level of the game, ensures that new products are faithful to the Titleist brand promise of innovation, performance and quality excellence."
"This week at both the PGA Tour’s Quicken Loans National and the European Tour’s HNA Open de France, Titleist Tour Reps and members of the Titleist Golf Club R&D team will be busy fitting players into prototype 718 irons, answering their performance questions and gathering their feedback and data."
"This same process will continue over the coming weeks across the worldwide professional tours."
To find out more, visit Titleist's social channels or go to Titleist.co.uk/718.
Want to know more about some of last season's Titleist irons? Why not watch our Titleist Video review below!