Lamkin Corporation have partnered with Winston Products to bring FLAT CAT golf grips to Europe - the brand Justin Rose used on his putter at the Masters.
The partnership will bring the Putter Grip of choice of its brand ambassador Justin Rose to the European golf market this spring.
FLAT CAT grips are aimed to help golfers of all abilities with their consistency around the greens, which the company claim is due to the unique FLAT 1™ technology that puts the feeling of a square putter face directly into the palm of a player’s hands.
The purpose of the technology is to helps golfers square their hands, square their shoulders and square their putter face to their intended target line.
Each side of the FLAT CAT grip is in a parallel plane with the putter face, aimed at allowing every golfer to establish a personal feel with the face of their putter no matter what their putting style – traditional, left-hand low, saw or claw.
Bob Lamkin, President and CEO of Lamkin grips, was so impressed by FLAT CAT putter grips he said it was an easy decision to team up with the brand.
“After meeting with the FLAT CAT team, and playing with the product, it was clear that their organization shared many of Lamkin’s core brand values. The technology behind FLAT CAT’s product line directly supports one of our most important values: providing golfers with the tools to realise a more confident, consistent and enjoyable playing experience.
"Whether it’s swinging grips or putter grips, our own development efforts are always focused on achieving that goal. By adding FLAT CAT products into our own portfolio, we continue to deliver on that important promise to our customers.”
Constructed using a lightweight polyurethane material and a light traction surface pattern, the FLAT CAT has an ideal texture and density and is available in 5 different sizes.
With further collaborations due to come to market later in 2017, golfers will have access to more performance enhancing FLAT CAT by Lamkin innovations.