2018

  • Odyssey reveal new Black and Red O-Works putters

    Friday, 19 January 2018

    Odyssey has today announced an extenion of O-Works line-up with 12 new Black O-Works putters and the addition six new models to its Red O-Works range The new additions build on the success of O-Works and O-Works red putters and feature their Microhing Face Insert Technology, which is designed like little hooks to grab the ball at impact and lift it into...

  • Spieth launches new Under Armour shoes

    Friday, 19 January 2018

    Jordan Spieth has unveiled the new Under Armour shoes in which he’ll go for the career grand slam in 2017 – and try to defend his Open title. The Spieth 2 is a “bold evolution of last year’s groundbreaking Spieth 1”, and it’s been rigorously tested by Spieth himself and built to help him accomplish one main goal – to score. To...

  • Callaway reveal new Rogue Irons and Hybrids

    Thursday, 18 January 2018

    Callaway have revealed four new Rogue irons and three new Rogue Hybrids to follow the reveal of their Rogue Drivers and Fairway Woods Callaway have introduced four new iron sets aimed at various levels of golfer (Rogue, Rogue X, Rogue W and Rogue Pro), and three new Hybrids (Rogue, Rogue W and Rogue X).  It's only January, but 2018 is already shaping...

  • Puma reveal new PWRADAPT golf shoes

    Tuesday, 16 January 2018

    Puma Golf has revealed its cutting-edge PWRADAPT traction system in its new line of footwear. The new collection presents three designs (IGNITE PWRADAPT, IGNITE PWRADAPT DISC and IGNITE PWRADAPT Leather) to provide golfers with state-of-the-art technology, comfort and stability in three stylish options.  Each uses PUMA Golf’s proprietary PWRADAPT sole tech that introduces “traction pods” and responsive cushioning with IGNITE Foam, used the...

  • Callaway reveal new Rogue Drivers and Fairway Woods

    Tuesday, 16 January 2018

    Callaway have announced the launch of their latest Rogue Drivers and Fairway Woods, all featuring improved jailbreak technology for greater ball speeds. The new Callaway Rogue range includes three Drivers (Standard, Sub Zero and Draw), and two Fairway Woods (Standard and Sub Zero), which all feature an improved version of the Jailbreak technology that was in Epic and a new X...

  • Ping introduce G400 Max Driver, G700 irons, Glide 2.0 Stealth wedges and Vault 2.0 putters

    Monday, 15 January 2018

    Ping have introduced a new G400 Max Driver along with Ping G700 irons, Glide 2.0 Stealth wedges and Ping Vault 2.0 putters.  “We’re on a mission to help golfers play better, and we know that starts with clubs that deliver across-the-board performance gains,” said John K. Solheim, PING president. “The new G400 Max is engineered with the same technology as the original...

  • Callaway launch GOLFIT sports band

    Monday, 08 January 2018

    Callaway have introduced a 2-in-1 sports band featuring GPS distances along with fitness components to encourage golfers to live a healthier lifestyle.  The sleek and stylish Callaway GOLFIT Sports Band includes conventional golf GPS distances to the front, middle and back of the green and a digital scorecard; while combining it with popular fitness elements that tracks heart rate, number of...

  • Twist Face: TaylorMade's new technology explained

    Tuesday, 02 January 2018

    TaylorMade have introduced a brand new face technology in to their 2018 M3 and M4 Drivers; Twist Face. But what is Twist-Face technology?  TaylorMade has had some pretty huge innovations when it comes to drivers. They pioneered adjustability in the very first r7, they gave us speed pockets in the RBZ, and they even made a driver white. But they’re saying...

  • TaylorMade launch new M3 and M4 range

    Tuesday, 02 January 2018

    TaylorMade M3 and M4 Range: TaylorMade Golf have unveiled their all new M3 & M4 metalwoods and irons, featuring the company's two breakthrough innovations: Twist Face and RIBCOR technology TaylorMade have today launched their new for 2018 TaylorMade M3 and M4 Drivers, Irons, Fairway Woods and Hybrids.  The new TaylorMade M3 and M4 driver's both feature Twist Face, a brand new face...

  • RIBCOR: TaylorMade's new iron technology

    Tuesday, 02 January 2018

    What is the RIBCOR technology that features in the latest M3 and M4 Irons?  The Science of RIBCOR When the club head of an iron strikes a ball, only a certain percentage of the energy is imparted back into the ball, as reflected by the measured COR of that head. Any flexing of the head that is not directly located at...