Srixon launch third-generation AD333 Tour golf ball

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Srixon have introduced their latest third-generation AD333 Tour golf ball, boasting tour performance for golfers with moderate swing speeds.  

This all-new ball model from Srixon is available in pure white and will be available in the UK from the 2nd February, with SRP of £29.99 per dozen. 

With the new AD333 TOUR, Srixon has focused on developing a tour-caliber golf ball in a lower-compression design that helps moderate swing speed golfers achieve more distance on full shots, while maintaining the excellent feel and greenside spin performance of its Z-STAR® series offerings.

It was designed especially for skilled golfers with moderate speeds who demand the performance and feel of a tour ball; the lower compression allows these players to achieve optimal distance on full shots. Golfers can expect the AD333 TOUR to deliver exceptional total performance from tee-to-green, including tremendous iron distance and tour-level greenside spin control.

Michael Ross, Senior Product Manager for Golf Balls, said: "The AD333 TOUR was designed primarily for good players with moderate swing speeds. The problem we identified is that these golfers aren't optimising their performance by playing a high-compression tour ball because they aren't able to compress it, so they end up sacrificing distance off the tee and with their irons."

"These golfers don't need to play a high-compression tour ball just so they have the excellent greenside spin performance that they're used to. They would benefit greatly from playing a ball that offers the same great greenside performance but is easier to compress. That's why we developed the lower-compression Srixon AD333 TOUR."

Srixon AD333 Tour Golf Ball: Key Technologies

・Lower-Compression Energetic Gradient Growth Core. The E.G.G. core is easier to compress with lower driver spin for impressive distance and accuracy on full shots, with the core and highly resilient mid-layer work together to generate high ball speed with a high launch angle. 

・Urethane Cover With Spin Skin Coating. The AD333 Tour demonstrates dramatically more spin around the green, achieved with high friction thanks to the premium cover and advanced coating promoting soft feel with enhanced greenside spin control.

・338 Speed Dimple Pattern. The low drag design improves flight performance for longer distance with more control. The Advanced core and dimple technology enable the Srixon AD333 TOUR to deliver longer driver distance

For further information on the new AD333 TOUR and all Srixon golf balls, products and accessories, as used by the game's best players, visit www.srixon.co.uk