TaylorMade Golf announces new Project (a) & Project (s) Golf Balls


TaylorMade have launched two new golf balls for 2018: The newest version of their Project (a) Golf ball and the all new Project (s). 

TaylorMade have introduced a new three-layer design to their third generation Project (a) golf ball for improved distance while the all-new Project (s) claims to put an end of the normal golf ball trade-off, creating a ball that combines both distance and feel. 

Following the success of their TP5 and TP5x golf balls, these new golf balls from TaylorMade offer either a cheaper alternative with improved designs aiming to cater to two different performance options. 

TaylorMade Project (a) Golf Ball

The new Project (a) is a three-layer design that incorporates a new Dual-Distance core and a new 322LDP seamless dimple pattern which combined increase driver and long iron distance while maintaining excellent greenside control and feel.

Since its inception in 2014, TaylorMade's Project (a) golf ball has been designed to deliver golfers Tour-level performance in a three-piece construction at an attractive price point. The original Project (a) gained notoriety by being designed with a cast urethane cover to provide Tour-level spin for the average golfer.

In 2016, the ball was made softer with lower compression while maintaining the greenside spin demanded by consumers. In 2018, Project (a) takes the next step in its evolution with new technologies that TaylorMade claims make it significantly longer than ever before.

Michael Fox, Category Director, Golf Balls & Accessories, said: "100% of worldwide Tours use a golf ball with a Urethane cover, while 0% use suryln. If every Tour player and Tour ball manufacturer in the world is telling you urethane is the best material, why wouldn't you buy the only product outside the Tour ball category using this technology that's now longer than ever before?" 

TaylorMade Project (a) Golf Ball: Key Features

・New 322 Dimple Seamless Cover
The Project (a) now uses the same 322 dimple pattern as the hottest Tour ball in golf, the TP5 & TP5x golf balls; resulting in superior distance through a more aerodynamic dimple pattern. Less drag = more speed = more distance.

Dual-Distance Core
The new Project (a)'s dual core design is comprised of a larger, softer-inner core, which scrubs off unwanted spin while providing great feel. The stiffer outer core allows for increased rebound and velocity. In addition to reducing driver and long iron spin, the stiffer outer core also aides in pinching the soft cast urethane cover between the clubface, creating more greenside spin.

Pricing & Availability
The 2018 Project (a) will be offered in gloss white or yellow, available at retail on February 16, 2018 at an RRP of £39.99

TaylorMade Project (s) Golf Ball

Complementing the Project (a), TaylorMade is also introducing the all-new Project (s) golf ball. The all-new Project (s) offers an even softer feel while continuing the company's focus on low driver spin and significant driver distance.

To break through in a crowded and diluted space, TaylorMade has designed one golf ball that delivers on the two performance attributes amateur players in this category want most: soft feel AND distance combined in a single product.

The Project (s) uses TaylorMade's high lift 342LDP dimple pattern, which, in combination with the lower backspin construction, reduces drag throughout the golf ball's flight for more distance.

In general, lower compression golf balls travel the shortest distance, but with Project (s), TaylorMade's engineers have solved for soft while maintaining impressive distance. The result is a golf ball that delivers on both distance and feel, allowing for golfers to no longer having to choose between one over the other. In addition to gloss white, the new Project (s) is also available in a matte yellow & matte orange finish that offers a unique look that stands out while being UV resistant.

Eric Loper, Director R&D Golf Balls, said:  "The new multilayer design incorporates a softer yet resilient dual distance core that maximises distance and enables us to utilise a softer ionomer cover for soft feel and great control. We are eliminating the need for a golfer to choose between distance and feel in this category. The new Project (s) provides both softer feel AND distance." 

TaylorMade Project (s) Golf Ball: Key Features

Dual-Distance Core
Similar to the Project (a) the Dual-Distance Core in the Project (s) decreases the overall compression of the ball for soft feel while maintaining rebound and speed. The Project (s)'s compression is 60, 10 less than the Project (a). The dual distance core is a two-layer system that has a large, low compression inner core that reduces unwanted driver spin and creates great feel. The outer core consists of a softer-resilient polymer that also improves feel and maintains high ball velocities.

Aerodynamic Ionomer Cover
Due to the high COR of the Dual-Distance Core, engineers were able to use a soft ionomer cover that improves feel and control around the green. Compared to the competitive set, the Project (s) has the softest cover which provides more greenside spin and soft feel.

Pricing & Availability 
TaylorMade's Project (s) golf balls in matt white will be available at retail on April 01, 2018 and in matt orange and matt yellow on May 01, 2018 at an RRP of £24.99