2019

  • FootJoy reveal all-new FJ FURY golf shoe

    Tuesday, 22 January 2019

    FootJoy have unveiled their latest golf shoe - the all-new FJ FURY - designed from the inside out to provide maximum comfort, stability and performance The athletic-infused styling, combined with the most feature-laden component package in its class, has resulted in a product that was designed, developed and engineered to deliver all-around comfort and performance. FJ FURY is the latest addition to...

  • Rickie Fowler announces switch to TaylorMade golf ball

    Monday, 21 January 2019

    Rickie Fowler is making his first appearance of 2019 this week - and he's just announced a big equipment change Fowler took to social media on Monday to announce that he's switching golf ball brands, from Titleist to TaylorMade, and will be teeing up with a TP5x when he makes his first appearance of the year at the Farmers Insurance Open...

  • adidas unveil new TOUR360 XT and TOUR360 XT SL golf shoes

    Monday, 21 January 2019

    adidas Golf updated their flagship TOUR360 franchise with two new models, including their first-ever TOUR360 spikeless model adidas Golf have announced their latest additions to their TOUR360 golf shoe franchise, with the unveiling of the TOUR360 XT and TOUR360 XT SL - the first-ever spikeless version of the shoe.  The new footwear, available from 1st February, earns its name due to the...

  • Ping reveal new G410 Fairways, Hybrids and Crossovers

    Monday, 21 January 2019

    Ping's latest G410 fairway woods, hybrids and crossovers focus on speed-generating face technology, maximising MOI and added adjustability PING have unveiled their latest G410 fairway woods, hybrids and crossovers with a focuson ensuring golfers have multiple options to properly gap their golf club sets.  The new custom-fit, custom-built equipment is available for pre-order at authorised PING golf shops around the world beginning...

  • Ping G410: Ping launch first ever movable weight driver

    Monday, 21 January 2019

    Ping have unveiled their first ever movable weight driver, the G410 Plus, and a new G410 SFT for 2019  Ping might be a little late to the movable weight game, but they typically don't add new technology until they feel assured that it can add something to their golf clubs. And that’s why they’ve shied away from movable weight technology until...

  • Honma launch new premium ball

    Written by Simon Daddow on Thursday, 17 January 2019

    In the week world No1 Justin Rose makes his debut with 10 new Honma Golf clubs in his bag, the Japanese company has unveiled a new premium ball – with a very reasonable price. The Honma TW-X  is a three-piece urethane distance and spin ball aimed at golfers with swing speeds of around 90mph. It features the high initial velocity NC core, designed...

  • Bryson DeChambeau's new lob wedge is anything but ordinary

    Tuesday, 15 January 2019

    Bryson DeChambeau's latest lob-wedge might just be his oddest invention yet During the Sony Open DeChambeau debuted a new lob wedge, but we hadn't seen an image of it up close... until now.  Golfwrx posted the image to instagram of DeChambeau's latest 60 degree wedge (below).  It's reported that the golfing scientist worked with Cobra equipment engineers to remove as much as 25g from...

  • Wilson introduces superlight D7 Driver and woods

    Monday, 14 January 2019

    Wilson Staff's latest superlight D7 wood range features RE-AKT technology for faster club head speeds Wilson Staff's latest range includes a driver, fairway wood and hybrid, which all feature a new lightweight crown construction and RE-AKT technology.  Wilson D7 Driver RRP: £269 Loft: 9, 10.5 and 13 degrees. (The 10.5o loft offering is available in left hand.) Shaft: New UST-Mamiya Helium Series shaft that’s played...

  • Srixon reveal new Z-Star and Z-Star XV golf balls

    Friday, 11 January 2019

    The new SRIXON Z-STAR and SRIXON Z-STAR XV are the first golf balls in the world to use the macromolecule material (SeRM®), for more spin and soft feel. Srixon's sixth generation Z-Star and Z-Star XV golf balls feature a brand new FastLayer core and unique macromolecule blended Spin Skin with SeRM® coating to improve speed, distance, spin and feel.  According to Srixon, their...

  • Mizuno launch ST190 Drivers and Fairway Woods

    Monday, 7 January 2019

    Mizuno have revealed their 'speed engineered' ST190 drivers and fairway woods, said to feature their lowest spin rates on drivers to date A couple of months after they were first spotted at the British Masters in October, Mizuno have officially launched the new ST190 Drivers and fairway woods, which will be available to the public in February.  The new range consists of...

  • TaylorMade reveal new M5 and M6 irons with SPEED BRIDGE technology

    Monday, 7 January 2019

    TaylorMade's new M5 and M6 irons feature SPEED BRIDGE technology, a speed pocket and new hybrar polymer dampener for better feel, feedback and sound in a cavity back iron Following the unveiling of their brand new M5 and M6 drivers, fairways and rescue last week, TaylorMade have now confirmed the rest of the range's line up with the reveal of their M5 and...

  • TaylorMade reveal new M5 and M6 irons

    Monday, 7 January 2019

    TaylorMade's new M5 and M6 irons feature Speed Bridge technology, a speed pocket and new hybrar polymer dampener for better feel, feedback and sound in a cavity back iron Following the unveiling of their brand new M5 and M6 drivers, fairways and rescue last week, TaylorMade have now confirmed the rest of the range's line up with the reveal of their M5 and...

  • Xander Schauffele WITB: Sentry Tournament of Champions

    Monday, 7 January 2019

    Find out what clubs Xander Schauffele used to win his fourth PGA Tour title at the Sentry Tournament of Champions  Xander Schauffele shot a course record-tying 11-under 62 on Sunday to win the Sentry Tournament of Champions by one shot in Kapalua - and he did it with a whole host of new clubs in the bag.  Callaway only launched their new...

  • Gear Round Up: Player signings and new equipment

    Friday, 4 January 2019

    This week in golf: Everything you need to know about the new equipment launched by PXG, TaylorMade and Callaway, and the latest club equipment deals and switches on Tour It’s only the first week of January and already it’s hard for the everyday golfer to keep up with all the gear news this week, let alone those of us who work...

  • What is Flash Face technology? The story behind Callaway's new AI developed technology

    Friday, 4 January 2019

    Callaway’s Epic Flash drivers and fairway woods feature their latest ‘Flash Face’ technology, a first in golf equipment production created using Artificial Intellegence, machine learning and a new $5 million super computer Callaway's new super computer was programmed with their driver data going back almost two decades, along with the latest R&A rules on springiness and ball speed. It crunched the...

  • Odyssey reveal new StrokeLab Putters

    Friday, 4 January 2019

    Odyssey have revealed new StrokeLab putter models  StrokeLab is about challenging common, well-established putter norms with innovative ideas that promote better performance. The new StrokeLab line of putters incorporates a unique new method of weight distribution designed to improve the physical dynamics of the stroke. Most golfers' putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or improving the...

  • Callaway unveil Epic Flash and Epic Flash Sub Zero drivers and fairway woods

    Friday, 4 January 2019

    Callaway have unveiled new Epic Flash and Epic Flash Sub Zero drivers and fairway woods, which all feature the brand's latest AI-developed 'Flash Face' technology. Callaway are making some big claims with their latest metalwoods, which all feature a brand new 'Flash Face' developed with the help of Aritficial Intellegence, Machine Learning and a $5million super computer to help golfers get...

  • Callaway reveal two new Apex 19 irons and Apex hybrid

    Friday, 4 January 2019

    Callaway have revealed two new Apex irons - the Apex 19 and Apex Pro 19 - in addition to a brand new Apex Hybrid that features Jailbreak technology for the first time Here's everything you need to know about the latest irons and hybrid from Callaway! Callaway Apex 19 Irons RRP: £ 1,299 (steel) - £1,399 (graphite) Grip: Golf Pride Velvet 360 Shaft: True...

  • Callaway launch three new golf balls: Supersoft 19, Supersoft Magna and ERC Soft

    Friday, 4 January 2019

    Callaway have unveiled three new golf balls for 2019: A new Supersoft 19' golf ball, and two completely new products: the performance led 'ERC Soft' and larger than normal Supersoft Magna All three new golf balls released by Callaway have a unique selling point, with each targeting a different aspect of performance; length, spin and feel, and how it launches.   Here's everything...

  • What is Flash Face? Behind the AI Technology which created Callaway's new driver face

    Friday, 4 January 2019

    Callaway’s Epic Flash drivers and fairway woods feature their latest ‘Flash Face’ technology, a first in golf equipment production created using Artificial Intellegence, machine learning and a new $5 million super computer Callaway's new super computer was programmed with their driver data going back almost two decades, along with the latest R&A rules on springiness and ball speed. It crunched the...

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