Callaway reveal new Mavrik Drivers

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Callaway say their three new Mavrik, Mavrik Max and Mavrik Sub Zero driver models are more optimised to player traits than ever before

It's no secret traditional driver designs compromise on either ball speed, aerodynamics or forgiveness, as maximising all three factors in a single head just isn't possible. When designers create low-spin drivers for higher swing speeds, there's a compromise in forgiveness; and any model that targets maximum forgiveness compromises on aerodynamic speed, as big heads create more drag.

It's a phenomenon that's led Callaway (like most brands) to create two (or more) driver models. One that cuts spin and promotes ball speed (Sub Zero) and a more mass-market wider-bodied version that targets forgiveness.

First Look: Callaway Mavrik Irons
First Look: Callaway Mavrik Fairway Woods & Hybrids

Callaway say the three new Mavrik models are more optimised to player traits than ever before.

How? Next-level Artificial Intelligence, which builds on the success of Callaway's 2019 Epic Flash. A new super computer's ability to learn quickly and efficiently has led Callaway's engineers to ask deeper, more far-reaching questions – even factoring in the swing traits of players likely to use each model.

Callaway say the extra computing power has led to some pretty unconventional thinking, which just wouldn't be possible for human designers, hence the Mavrik name. It's also led to three unconventional and completely different driver designs, which have never really been trialled before.

More familiar tech includes two internal Jailbreak bars, which connect the sole and crown to promote fast ball speeds, and a significantly lighter carbon crown allows Callaway to redistribute weight for a higher MOI.

Whats the difference between the three new Mavrik drivers?

The standard Mavrik is the fastest shape; the head is a very different cyclone aero shape, which produces mid-spin with a moderate draw bias. It's for everyone, from tour players to mid handicappers. The Max is the easiest launching model with the highest MOI and most draw bias, and the Sub Zero has a more traditional lower-tail design as the golfers it's aimed at don't lack clubhead speed.

Callaway Mavrik driver: Key Features

Cyclone aero shape 
Mavrik is really slippery when it comes to aero performance. The sweeping sole displaces less air, especially in the final three feet before impact. It reduces drag by 61% over the Epic Flash, which was considered a very aerodynamic driver

AI acoustics 
Callaway's new super computer has been put to good work and with Mavrik it was unleashed on the acoustics, too. The computer was tasked with improving sound for all three new models. And because Callaway's engineers asked it to dial into known "pleasing" sound frequencies, the new model sounds more like an iron.

Unconventional forgiveness 
Forget everything you've been told about high MOI meaning more forgiveness. Callaway say that by allowing a computer to design each Mavrik face individually, they dial down spin variation which gives the effect of a higher MOI. Mavrik has a lower MOI than Epic Flash, but amazingly is 13% more accurate.

Callaway Mavrik driver

◆ RRP: £469
◆ Lofts: 9° / 10.5°
◆ Stock shaft: Project X Evenflow Riptide 50g / Aldila Rogue White 130 MSI 60g / 70g
◆ Adjustable hosel: Yes (-1/+2°)

Callaway's new Mavrik driver is really slippery when it comes to aero performance. The sweeping sole displaces less air, especially in the final three feet before impact. It reduces drag by 61% over the Epic Flash, which was considered a very aerodynamic driver.

Callaway's new super computer has been put to good work and with Mavrik it was unleashed on the acoustics, too. The computer was tasked with improving sound for all three new models. And because Callaway's engineers asked it to dial into known "pleasing" sound frequencies, the new model sounds more like an iron.

Callaway Mavrik Sub Zero driver

◆ RRP: £469 
◆ Lofts: 9° / 10.5°
◆ Stock shaft: Project X Evenflow Riptide 50g, 60g / Aldila Rogue White 130 MSI 60g / 70g
◆ Adjustable hosel: Yes (-1/+2°)

All three drivers have exotic new FS2S titanium faces. The material is lighter (6g) and stronger, with ultra-high rebound qualities, as conventional titanium just couldn't deal with the stresses the AI computer demanded. The Sub Zero is 450cc in size, 14g and 2g sole weights can be switched to dial in spin and launch characteristics, there's also a flatter lie angle and more neutral shot bias. Callaway say this model offers the ultimate combination of low spin and high MOI.

Callaway Mavrik Max driver

◆ RRP: £469 
◆ Lofts: 9° / 10.5° / 12°
◆ Stock shaft: UST Helium Black 40g / Project X Evenflow Riptide 50g, 60g / Aldila Rogue White 130 MSI 60g / 70g
◆ Adjustable hosel: Yes (-1/+2°)

Thanks to two sole weights (14g and 2g) in the back and heel, the Max is a very clever driver. It not only offers golfers the most draw bias, with the 14g weight in the heel, but by switching the weight to the back port golfers get the highest MOI Mavrik option, too. That's seriously clever stuff. The head's wider from face to back, and Callaway say it's five yards longer than an Epic Flash driver, which is quite a claim.