Tuesday 6 December 2022
Everything you need to know about the new TaylorMade P7MB, P7MC, and P770 irons, which have been upgraded for 2023 using feedback from Tiger Woods, Rory McIlroy, and Collin Morikawa. The TaylorMade P-Series irons have played a critical role in establishing TaylorMade as a credible forged iron brand on tour. Having to satisfy the ball-striking prowess of Tiger Woods, Rory McIlroy,...
Tuesday 25 October 2022
Tour player insight has been key to the development of the Ping i230, which replace the i210 irons. Any brand looking to update their most-played tour iron approaches the project with serious trepidation. And so they should. Companies have come to realise over the years that fiddling with the clubs top tour players are very comfortable with comes with significant risk. New...
Tuesday 4 October 2022
Wilson Golf’s 8802 is one of the most famous and successful putters in the game’s history and now, as part of the brand’s new range of Staff Model flatsticks, it is back. The 8802 is joined by the TM22 (Tech Mallet), MT22 (mallet) and BL22 (blade) in the new line-up, with each of the four models 100% precision milled from exclusive...
Tuesday 4 October 2022
We take a first look at the new Titleist Pro V1 and Pro V1x 2023 models… The Titleist Pro V1 and Pro V1x golf balls are the most widely used balls on tour, with 72 per cent of players across the PGA Tour and major worldwide tours putting them in play. The percentages are even higher at golf’s biggest amateur events.
Friday 23 September 2022
Iron kings Mizuno reveal five new Mizuno JPX923 irons with a model for everyone from slow-swinging club golfers to elite pros. After fitting 350,000 golfers into a family of seven different irons, Mizuno say they haven’t quite had enough models to cover off every single type of golfer. It’s a problem the company’s engineers and fitters have solved with the five-iron...
Wednesday 21 September 2022
golfclubs4cash are running a 10-year anniversary promotion – but be quick as it only lasts 10 days… Birthdays are a weird one, aren’t they? When you’re young, you just sit back and wait for the presents, cake, and adulation to roll in as your family celebrate your incredible achievement of managing to exist for another 365 days. But, as you get...
Thursday 8 September 2022
The Titleist TSR range of drivers and fairways has been a hit on tour and now they’re coming to the consumer market. What do the last three major winners of 2022 have in common? Justin Thomas, Matt Fitzpatrick and Cameron Smith have all had Titleist drivers in the bag. Smith’s Open Championship victory was the first with Titleist’s new TSR model.
Tuesday 6 September 2022
Ecco have taken their trailblazing Biom range to a new level with the launch of the G5, a tech-packed spiked golf shoe that headlines the brand’s AW22 range. Inspired by the Biom G3 and Biom H4, G5 utilises Ecco’s industry-leading technologies to provide advanced, athletic performance in a premium, progressive and sporty design. G5 is designed for year-round stability thanks to Zarma-Tour...
Friday 19 August 2022
FootJoy have introduced a packed range of golf shoes for Autumn Winter 2022 with a new-and-improved Stratos headlining for golf’s No.1 shoe brand. First introduced last autumn, Stratos brought game-changing, cloud-like comfort, debuting StratoFoam underfoot cushioning, to the brand’s leading range. The new and improved model, available in men’s and women’s models, Hhas an all-new sculptured heel piece and moulded heel inside...
Monday 15 August 2022
TaylorMade’s Kalea Premier range brings top-quality, custom-fitted clubs to women’s golf. TaylorMade have got their teeth into a new ‘segmentation’ concept that’s already swept through mega-brands such as Nike, Volkswagen and Coca-Cola. After surveying 15,000 golfers, TaylorMade say they’re in a better position to understand their behaviours, attitudes and preferences, without the traditional constraints of grouping players by gender, age, or ability. The...
Friday 15 July 2022
Skechers continue to raise the bar in delivering market-leading comfort, game-changing performance technology and exciting new designs. Skechers have tapped into the award-winning running and lifestyle divisions and added key insights from a roster of Skechers Performance tour pros to develop their most advanced collection of golf shoes yet. Key innovations for 2022 include the expansion of Skechers’ Arch Fit Technology across...
Tuesday 5 July 2022
TaylorMade unveil Stealth UDI and DHY, a driving iron and driving hybrid designed to fill the gap between a player’s shortest fairway wood and longest iron. Designed to be used to get the ball into play on tight tee shots or help you reach the green in two shots on par 5s, the UDI (Utility Driving Iron) and DHY (Driving Hybrid)...
Thursday 30 June 2022
Having revolutionised driving ranges, Toptracer’s new insights-driven golf game mode quickly highlights the areas you need to improve the most. Toptracer30 puts players in 30 realistic virtual on-course scenarios and measures how successfully the player navigates them – providing a mountain of data in just 30 shots. Gone are the days of aimlessly smashing drivers or hitting irons and wedges with...
Written by Rob Jerram on Wednesday 20 April 2022
If you are planning to get custom-fitted for new golf clubs in 2022 then you need to pay a visit to Scottsdale Golf’s stunning new performance complex. Today’s Golfer promotional feature in association with Scottsdale Golf It is an experience, not just a custom-fit. That’s how we feel about what a golfer receives when he or she comes to our facility, which...
Written by Rob Jerram on Friday 15 April 2022
Cobra Golf reveal fourth generation of King Forged Tec irons, including a new model for higher handicappers, with forged body and face, sleeker look, reduced offset, and improved sound and feel. Cobra Golf’s 2022 Forged TEC Irons feature three significant improvements including a five-step forged body and face, a sleeker topline with reduced offset, and a lighter and softer foam. Carrying over...
Written by Rob Jerram on Tuesday 5 April 2022
Get rid of an old pair of shoes, save £25, and do something good for a budding golfer – what’s not to like? Handcrafted golf shoe brand Duca del Cosma has launched a trade-in promotion at hundreds of pro shops across the UK & Ireland, offering golfers £25 off any of their latest styles if they donate a pair of old...
Written by Mark Flanagan on Friday 1 April 2022
Cobra Golf underline their commitment to higher handicap players with the release of the new AIR-X range, which is designed to help golfers with moderate swing speeds. Cobra have long been a company that concentrates a lot of its efforts in this marketplace but the AIR-X has raised the bar in terms of shaving off weight in all areas of the...
Written by Mark Flanagan on Thursday 31 March 2022
Golf Pride have revealed their new CPX grip, the brand’s softest-ever grip. The market-leading grip brand say CPX stands for Standing for Comfort Performance Extreme. It is designed to provide superior feel through a combination of extreme softness and exceptional new technology, including the company’s first-ever raised, EXO diamond-quilted pattern. “The connection between the hands and mind is critical in the game...
Written by Rob Jerram on Friday 18 March 2022
TaylorMade reveal improved second-generation of the their hit club golfer Tour Response ball, including a new dimple pattern, revolutionary alignment aid and cast urethane cover. For years, amateur golfers were starved of credible golf ball options designed specifically for them. Now, average swing speed club golfers now have an abundance of ball choices with all of the big brands spotting the...
Written by Rob Jerram on Tuesday 15 March 2022
Ping reveal Glide 4.0 wedges with even more grind and loft options to make finding the perfect model for your golf easier and more precise. The fourth generation of Ping Glide wedges have been designed to bring lower-launching and higher-spinning performance into and around greens. The Glide 4.0 combines 8620 carbon steel with a larger and softer activated elastomer insert, provding 36%...