Monday, 12 August 2019
TaylorMade Golf have unveiled a refresh of the P700 Series Irons Lineup with Introduction of New P790 & P790 Ti Players Distance Irons TaylorMade Golf have announced the second generation of their best-selling P790 irons, in addition to a brand new a new uber-premium option - the P790 TI - designed with even more forgiveness. Improving the most successful TaylorMade forged iron...
Thursday, 8 August 2019
Motocaddy has taken a leaf out of the luxury car maker's handbook with the launch of their new limited edition M-TECH trolley Motocaddy has unveiled its latest pioneering M-Series model – the M-TECH - which the brand say combines superior performance, striking design and luxury finishes to produce the ultimate in golf club transportation. The M-TECH is golf's own electric trolley version...
Thursday, 1 August 2019
PING have announced an agreement with Arccos Golf to offer Smart Set technology PING President John K. Solheim has announced a collaboration with Arccos Golf that includes offering its Smart Grip and Smart Sensor technology on all PING golf clubs through the company’s custom-order process. Solheim also announced Golf Pride as PING’s exclusive supplier of the Arccos Smart Grip, which is engineered with...
Wednesday, 31 July 2019
Volvik announce the launch of brand's first laser rangerfinder, the V1 Volvik might be far widely known for their multi-coloured golf balls - the official ball of hte World Long Drive Championships - but the brand have decided to branch out, in the form of launching their first ever laser rangefinder. The V1 Rangefinder, say Volvik, is a multi-functional device to help amateur golfers...
Monday, 29 July 2019
Cleveland's new CBX 2 wedge is a forged, cavity back design which combines tour-level spin with forgiveness to help the everyday golfer upgrade their short game. Featuring a hollow cavity design and a toe-biased center of gravity, Cleveland say their new CBX 2 wedge offers spin, control and plenty of forgiveness for golfers everywhere. The new CBX 2 wedge, which launch in the...
Tuesday, 16 July 2019
Mizuno has made many great irons during its 113 years, but there’s one particular model that’s known among forged iron connoisseurs as the “father of the modern muscleback”. That’s the Mizuno TN-87, which was produced in the mid-late 1980s for Japanese legend Tommy Nakajima. Forged iron stickler Nick Faldo loved the shape of Nakajima’s irons, so his favourite blades were based on...
Tuesday, 16 July 2019
Callaway unveil super premium new Epic Forged iron and say it's aimed at game improvers. There’s a real trend for brands to ramp up prices and create super expensive one off sets of premium or concept irons nowadays. It’s down to the likes of Callaway, TaylorMade, Titleist and Ping having watched PXG get a foothold with their premium forged irons. Callaway’s...
Monday, 15 July 2019
Ping wedges have a had a cult following with tour pros and amateurs for the last 30-plus years. The deep cavityback Eye2, with its flowing head shape, is definitely the most high profile, and amazingly still appears periodically today on Tour. But where Ping has tailored its modern wedges much more conventionally over recent years, other brands have started playing with progressive...
Monday, 1 July 2019
PING have introduced their next generation of custom-fit women’s golf equipment, the G Le2 range, featuring lighter club weights and more fitting options Ping's brand new G Le2 equipment range continues the brand's commitment to helping female golfers by using premium materials and technology to create a lighter club that aims to help increase swing speed. The latest range, which is available from...
Written by Simon Daddow, Equipment Editor on Wednesday, 5 June 2019
An estimated eight million metrics tons of plastic trash ends up in our oceans every year. The ocean currents have formed five gigantic, slow moving whirlpools where the plastic collects, called gyres. Most of the plastic debris sinks or remains in the gyres, however a significant percentage of it washes onto our coastlines daily. The plight of plastic pollution in our...
Monday, 20 May 2019
Ping revealed the new G410 driver in January, but they held up their hands at the time admitting the low spin LST model had to go back to the drawing board. Their engineers had discovered the prototype LST just wasn’t significantly better than the previous G400 LST driver. We applauded the decision at the time and now six months down the...
Monday, 20 May 2019
Ping have made some brilliant irons over the years, but amazingly only three have ever been forged (the original Ping 69 and the Anser in 2010 and 2012). Ping argues that superior metallurgy and heat treating knowledge, along with elastomer-filled cavities, allow their cast irons to feel and sound every bit as good as any forged iron available. In fact, a few...
Tuesday, 7 May 2019
PXG started out in 2015, the brands the brainchild of GoDaddy billionaire Bob Parsons, yet many industry insiders said the idea of selling super premium golf equipment to well healed golfers would never work. Some gave PXG 18 months, others said it would take three years for Parsons to realise he’d burnt his fingers in golf, just like countless others before...
Monday, 29 April 2019
ECCO® Golf have unveiled their lightest ever leather golf shoe ECCO GOLF have unveiled their latest design, the ECCO S-LITE, which is a one-of-a-kind hybrid shoe that is also the lighest leather golf shoe ever made by the company. The new S-Lite shoe has lightweight ECCO rich two-tone Yak leather uppers lined with a soft textile which provides natural water repellent and...
Wednesday, 24 April 2019
PXG have revealed eight club head types for their new, 100% milled GEN2 Putter collection PXG want to place as emphasis on the importance of putter fittings as they launch their new PXG GEN2 Putter line. Available in eight models, three hosel options and two finishes, the new line of putters are designed to favor a golfer’s eye and stroke. “Putts account for...
Written by Simon Daddow on Tuesday, 16 April 2019
TaylorMade has resurrected one of its classic clubs to celebrate the brand’s 40th anniversary. The Original One Mini Driver pays homage to TaylorMade’s history and utilises many of the most important product innovations seen in their metalwood. Tomo Bystedt, Senior Director, Product Creation at TaylorMade, said: “In 1979, golf was changed forever with the introduction of the Pittsburgh Persimmon – the original...
Tuesday, 9 April 2019
Gary Player will be teeing up with a full set of PXG golf clubs for the Par-3 contest and ceremonial first drive at Augusta National this week PXG announced that they have signed a new equipment deal the three-time Masters champion ahead of his appearance at Augusta National this week. Player, 83, was a surprising new signing from the brand, but PXG...
Monday, 8 April 2019
TaylorMade have released the P•7TW irons – a premium set of blades co-designed by Tiger Woods TaylorMade Golf have announced the release of their new P•7TW irons, a premium players set of blades which have been designed and crafted in collaboration with Tiger Woods. In addition to featuring tungsten in every head, the new P•7TW irons feature fully milled soles for the...
Tuesday, 2 April 2019
Callaway have announced the launch of the new Chrome Soft X Golf Ball featuring Triple Track Technology. Callaway introduced us to their Triple Track Technology with the launch of the ERC Soft golf ball earlier this year, and are now bringing the same technology to their Chrome Soft X. Phil Mickelson used this ball, featuring the unique alignment lines, on his way...
Tuesday, 2 April 2019
HONMA Golf, the brand used by Justin Rose, have unveiled a limited edition set of irons made to his specifications for the more accomplished golfer. Called the TW-MB Rose Proto clubs, the premium forged irons mirror the precise detail of those Rose played when winning the Farmers Insurance Open at Torrey Pines in January – which was only his second PGA...