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  • What is Flash Face technology? The story behind Callaway's new AI developed technology

    Friday, 4 January 2019

    Callaway’s Epic Flash drivers and fairway woods feature their latest ‘Flash Face’ technology, a first in golf equipment production created using Artificial Intellegence, machine learning and a new $5 million super computer Callaway's new super computer was programmed with their driver data going back almost two decades, along with the latest R&A rules on springiness and ball speed. It crunched the...

  • Odyssey reveal new StrokeLab Putters

    Friday, 4 January 2019

    Odyssey have revealed new StrokeLab putter models  StrokeLab is about challenging common, well-established putter norms with innovative ideas that promote better performance. The new StrokeLab line of putters incorporates a unique new method of weight distribution designed to improve the physical dynamics of the stroke. Most golfers' putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or improving the...

  • Callaway unveil Epic Flash and Epic Flash Sub Zero drivers and fairway woods

    Friday, 4 January 2019

    Callaway have unveiled new Epic Flash and Epic Flash Sub Zero drivers and fairway woods, which all feature the brand's latest AI-developed 'Flash Face' technology. Callaway are making some big claims with their latest metalwoods, which all feature a brand new 'Flash Face' developed with the help of Aritficial Intellegence, Machine Learning and a $5million super computer to help golfers get...

  • Callaway reveal two new Apex 19 irons and Apex hybrid

    Friday, 4 January 2019

    Callaway have revealed two new Apex irons - the Apex 19 and Apex Pro 19 - in addition to a brand new Apex Hybrid that features Jailbreak technology for the first time Here's everything you need to know about the latest irons and hybrid from Callaway! Callaway Apex 19 Irons RRP: £ 1,299 (steel) - £1,399 (graphite) Grip: Golf Pride Velvet 360 Shaft: True...

  • Callaway launch three new golf balls: Supersoft 19, Supersoft Magna and ERC Soft

    Friday, 4 January 2019

    Callaway have unveiled three new golf balls for 2019: A new Supersoft 19' golf ball, and two completely new products: the performance led 'ERC Soft' and larger than normal Supersoft Magna All three new golf balls released by Callaway have a unique selling point, with each targeting a different aspect of performance; length, spin and feel, and how it launches.   Here's everything...

  • What is Flash Face? Behind the AI Technology which created Callaway's new driver face

    Friday, 4 January 2019

    Callaway’s Epic Flash drivers and fairway woods feature their latest ‘Flash Face’ technology, a first in golf equipment production created using Artificial Intellegence, machine learning and a new $5 million super computer Callaway's new super computer was programmed with their driver data going back almost two decades, along with the latest R&A rules on springiness and ball speed. It crunched the...

  • TaylorMade reveal new TP5/TP5x golf balls

    Thursday, 3 January 2019

    TaylorMade have revealed new  TP5 / TP5X golf balls which have more stiffness and a 10% softer urethane cover - resulting in faster ball speeds and more yards Improving a golf ball played regularly by 4 – 6 of the worlds top 10 players, sounds like a monumental task. It’s an even bigger job when you factor in how Rory, DJ,...

  • What is Speed Injected Twist Face?

    Thursday, 3 January 2019

    Speed Injected Twist Face is the latest technology from TaylorMade which will ensure each of the new faces in their M5 and M6 drivers are as close to the legal limit as possible In 2018 TaylorMade made headlines with their new 'Twist Face' technology in the M3 and M4 drivers. This year, they've improved upon that technology in their newest M5...

  • TaylorMade reveal new M5 and M6 drivers, fairways and M6 rescue

    Thursday, 3 January 2019

    TaylorMade have revealed new M5 and M6 drivers, fairway woods and an M6 rescue, all packed with new technology The new M5 and M6 range follows on from last year's TaylorMade M3 and M4, which put Twist Face at the forefront of it's story. This year, Twist Face has been added to the higher lofted fairway woods and rescue for the...

  • PXG launch new 0811 X Gen 2 drivers, 0341 X Gen 2 fairway and 0317 X Gen 2 hybrid

    Wednesday, 2 January 2019

    PXG have revealed two brand new drivers (the 0811 X Gen 2 and the 0811 XF Gen 2 Drivers) a new 0341 X Gen 2 Fairway Wood and a 0317 X Gen 2 Hybrid for 2019 There aren’t many things PXG's multi-billionaire owner Bob Parsons regrets in life. But if he had the opportunity to wind the clock back and change...

  • Justin Rose signs new multi-year deal with Honma

    Wednesday, 2 January 2019

    Justin Rose confirms he has signed a multi-year equipment deal with HONMA  It's official! World No.2 Justin Rose has confirmed his move from TaylorMade to Honma Golf, announcing on social media that he had signed the new endorsement deal. The contract between HONMA and the 2018 FedEx Cup Champion is said to be a multi-year deal, which according to Golfweek includes playing...

  • Puma Golf Launches new NXT Footwear Collection

    Wednesday, 12 December 2018

    PUMA Golf have launched their NXT generation spikeless footwear, featuring new designs that aim to provide added stability and traction PUMA Golf's new NXT generation footwear has been designed on a completely new IGNITE spikeless traction platform on three unique, versatile, and fashion forward upper silhouettes. The NXT collection provides wearers added stability and comfort in multiple show-stopping designs, featuring PUMA’s proprietary...

  • Wilson launches D7 Irons with RE-AKT technology

    Monday, 10 December 2018

    Wilson's new D7 irons feature RE-AKT technology, creating a new distance range with performance looks and super game improvement benefits Wilson Golf has taken the aesthetics from its award-winning FG Tour V6 and C300 irons and combined it with ground-breaking super game improvement technology with the launch of its revolutionary Wilson Staff D7 distance irons for the 2019 season. The clubs couple the...

  • Bettinardi Golf sign Eddie Pepperell

    Wednesday, 5 December 2018

    Bettinardi Golf has signed two-time European Tour winner Eddie Pepperell 20 months, Eddie Pepperell purchased a Studio Stock 8 putter from his local stockist in Thame, Oxfordshire. And since putting the putter into play in April 2017, Pepperell has moved from 513 to 38 in the world rankings and captured two European Tour titles, winning in style at the Qatar Masters...

  • The tech behind the Wilson Cortex Driver - winner of Driver vs Driver 2

    Thursday, 15 November 2018

    Wilson have named the Cortex Driver as the winner of Driver vs Driver 2. Here's a closer look at the tech behind the latest model...  The 'Cortex' was designed by show contestant Evan Hoffman, who beat out the competiton during the second edition of 'Driver vs Driver' to have his design brought to life and win a prize of $250,000.  Headlined by what...

  • Callaway reveal new Big Bertha irons and hybrids

    Tuesday, 13 November 2018

    Callaway Big Bertha: New Callaway Big Bertha range includes Callaway's easiest to launch distance irons and the first hybrid to combine jailbreak technology and adjustability Callaway and Big Bertha are two names that belong together. Big Bertha, like a faithful dog has been there for almost all the Callaway journey. The name which was borrowed from a world war one cannon...

  • Reports: Justin Rose expected to leave TaylorMade and sign club deal with Honma

    Wednesday, 7 November 2018

    According to several reports, World No.1 Justin Rose is set to leave TaylorMade and sign a new equipment deal with Honma. Justin Rose, whose victory at the Turkish Airlines Open last week saw him regain his World No.1 status, is set to switch equipment manufacturers for the first time in his career. It was reported earlier in the week by MorningRead.com, the...

  • Bettinardi reveal new range of putters

    Thursday, 1 November 2018

    Bettinardi have revealed 12 new putters across its three series, and have been inspired by Tour proven technology   The 2019 range of premium range hand-crafted Bettinardi putters have been developed with direct input of its high-profile Tour players, including from Open Champion Francesco Molinari  The brand-new Studio Stock Series includes the SS2, SS28 Slot Back (Centre Shaft and ArmLock option) and SS38...

  • Wilson Staff launches Duo Professional golf ball

    Thursday, 1 November 2018

    Wilson Staff have launched the world's softest premium 3-piece Urethane golf ball with Tour feel and distance.  The Duo Professional offers the ultimate in Tour-level feel and distance with its new ultra-thin Urethane cast construction providing a soft feel, along with 6-10% higher spin on iron shots for improved control around the greens. The re-engineered 60 compression Duo Professional incorporates a seamless...

  • TaylorMade have launched a Rory Junior Golf Set

    Thursday, 1 November 2018

    TaylorMade have launched the Rory Junior Golf Sets to introduce junior golfers to the game and promote proper swing mechanics TaylorMade Golf have announced the Rory Junior Golf Sets, inspired by and created through input from Rory McIlroy to welcome the beginner and developing player to the game of golf. The introduction of young players to the game is a passion...

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