Golfing World set to hit TV screens
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IMG, the premier and most diverse sports, entertainment and media company, today announced the launch of Golfing World, an exciting new golf television programming concept scheduled to air around the world from February 2010.
Golfing World, produced by IMG Sports Media Production, will be a comprehensive golf magazine show. It will last 90 minutes and appear five days a week (Monday – Friday), 48 weeks of the year.
Golfing World will bring a mix of:
*Latest golf news
*World Rankings
* Interviews
* Documentaries
*Lifestyle Features
*Tournament updates
* Behind the Scenes footage from the professional Tours
*Golf Instructional content
*Golf travel, destination and resort reviews
*Archive material featuring the golfing greats
The programme will be distributed globally by IMG Sports Media, focusing on key international territories across North and South America, Europe, Africa, Middle East, Asia and Australasia and will deliver a worldwide audience of millions.
Michel Masquelier, President IMG Media, said “We have a clear understanding of the market and recognise the specific needs of broadcasters globally who regularly schedule live golf programming.
“With our unparalleled experience in the production of golf related programming, most notably through European Tour Productions, our joint venture with the European Tour, we are able to create a programme that provides a highly effective and adaptable marketing platform for brands and organisations throughout the global golfing community.”
Guy Kinnings (pictured), SVP and Director of Golf, EMEA said: “The announcement of Golfing World demonstrates the very healthy state of golf around the world.
“It’s great news for everyone in the golf industry to know that, as well as providing a unique platform for their products, there is a global appetite for the in-depth, varied and extensive coverage that this new and ambitious concept will provide.
“This programme will not only supplement the golf coverage already out there, but also be representative of the sport at all levels.”
