Independant provider of industry statistics Sports Marketing Survyes Inc. have announed that PowaKaddy have been voted the number one choice amongst UK golfers with an impressive 51% of electric trolley users owning a PowaKaddy, compared to the nearest competitor’s 22% share.
The comprehensive report sampled golf club members across a wide range of handicaps, ages and geographical regions, representing a broad cross section of the UK golf market.
The online survey also revealed a number of other encouraging results for the popular trolley brand that was originally founded back in 1983. In the brand awareness category, PowaKaddy polled a dominant 96%, demonstrating the recognition of such models as the world’s best-selling Freeway, the new Freeway Digital and the award-winning Sport.
Perhaps one of the most significant findings was that over half (53%) of golfers surveyed confirmed they would choose PowaKaddy for their next electric trolley purchase. PowaKaddy and Hill Billy were also ranked the top two brands for awareness amongst females and over 65’s.
PowaKaddy’s impressive UK market-share figures come on the back of industry experts, John deGraft-Johnson and David Catford’s recent acquisition of the business. Simon Homer, the company’s Sales & Marketing Director commented, “These surveys provide conclusive evidence that PowaKaddy remains the most recognised and preferred electric trolley of choice amongst a broad demographic of UK golfers.
"With experienced new owners now in place, a rich heritage and an all-encompassing product line-up, spearheaded by the cutting-edge Freeway Digital and our flagship PK Sport model, I am confident consumer demand will continue to grow.”
The new owners have already pledged to make significant investments in a move designed to secure the future growth of the PowaKaddy brand. The senior management team’s intention is to continue to assemble products in Kent and maintain the principles that propelled the brand to its leadership position over the last 29 years.