Red Bull Launch Exciting App

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After recent ground breaking events such as the Felix Baumgartner Stratosphere jump, Red Bull have moved into another innovative market, launching a new App with the help of Nokia.

The ‘World of Red Bull’ phone app allows users to access all of Red Bull’s music, sporting and cultural based content. The application utilises Nokia maps and other technology on the Lumia and Asha devices to track local sports, music and other events and gives real time access to athletes.

The app also hosts information on more than 400 Red Bull athletes, including golfers Rickie Fowler and Alexis Thompson, providing links to interviews, news and their Twitter profiles.

Other key features include Windows First curated animated news, innovative split screen techniques, grid centric navigation and geo-fencing to just name a few.

Consumers using this application on Windows Phone 8 devices can even enjoy unique features like Voice commands, video sharing via NFC, App to App linking and last but not least add their favourite Red Bull Event to their Outlook calendar or add Red Bull athletes to their contact list.

If your real passion is motorsports or you love everything about Felix Baumgartner. If you are eager to explore the hottest nightclub in town or want to know when the next Red Bull event takes place, you can simply customise feeds by easily tagging that particular interest. In essence, the app delivers premium content that only Red Bull can provide in a truly unique way..

Below is a video of Fowler, filmed during a recent Red Bull event:

 

 

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