Video: ‘TaylorMade Presents Outside The Ropes’
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TaylorMade Golf has announced that the Sport Industry Awards 2013 has shortlisted ‘TaylorMade Presents Outside The Ropes’ for Best International Sport Marketing Campaign.
Last year, TaylorMade went behind the scenes with some of the game’s leading talents to examine just what the world of today’s modern golfer looks like.
They followed Darren Clarke’s Major triumph in 2011 and got up close and personal with a star-studded cast including Sergio Garcia, Justin Rose, Dustin Johnson and Camilo Villegas.
The pursuit of Major success is something that every golfer strives for but in a game that hinges on the finest margins, what does it take to win golf’s ultimate prize?
The film, which you can view in full below, provides a holistic insight into a golfer’s life away from the course for the very first time. From diet to meticulous physical, psychological and technological preparation, the reality for top players in the modern era is that the game is much more than simply four tournament days; it’s sweat, toil and sacrifice seven days a week.
Nick Robbie, Head of Consumer Marketing TaylorMade-adidas Golf, says “This was a ground breaking project for TaylorMade-adidas Golf and we are honoured to have been shortlisted for such a prestigious award. Outside The Ropes reveals the changing face of golf in a truly unique way and showcases the dedication of our Staff Players and the pivotal roles that we, as leaders in innovation, can play in helping them achieve their goals.”
The Shortlist will now go forward for consideration by the main Judging panel, who will reveal the winners at the Sport Industry Awards ceremony on Thursday, 2nd May 2013, when the elite of the sporting business world will come together to champion, celebrate and reward the best of the best.
