A competition is under way to crown the UK’s most witty and intelligent banner writer among sports supporters.
The Tullamore D.E.W. Art of Banner Banter competition honours the the creative side of sports support in the stands and one lucky winner will walk away with £5,000.
Inspired by the spirit of defiance, intelligence and good humour that is at the heart of the company's Irish whiskey, the Banner Banter competition aims to inspire a new wave of banner writers and playful displays at various sports such as football, rugby, golf, cricket and tennis.
To win the prize, entrants have to share photographs of their banners at sports events on Twitter using the hashtag #bannerbanter.
So if you're heading to the Scottish Open or The Open Championship in July, get your thinking caps on and get creative!
A number of entries have already been submitted, including a banner by a Cardiff City football fan which read ‘Goodbye Manish & Hello Gary’, a tribute to the team’s promotion to the Premier League and future appearances on Match of The Day with Gary Lineker rather than the Football League highlights show with Manish Bhasin.
An analysis of banner writing by Loughborough University’s Dr Jamie Cleland led him to saying: “The act of creating the banners is naturally a very social occasion and getting together with a group of friends to create witty banners for display at sporting events allows supporters to express a mischievous edge to their character and have a shared experience that bonds them with others in their social group.”
Full entry details for the competition, which will run until 1st August 2013, are available at www.TullamoreDew.com/bannerbanter