Your Golf Travel have signed Lee Westwood as their new brand ambassador on the PGA Tour, as the company steps up its expansion plans into North America.
The former World No.1 has penned a multi-year deal to represent the leading golf travel provider, joining 2011 Open Championship winner Darren Clarke, European Tour player Rhys Enoch and champion jockey Frankie Dettori in the Your Golf Travel stable.
Westwood (pictured with YGT founders Ross Marshall and Andrew Harding) will promote YourGolfTours – The US division of the Your Golf Travel brand which services US customers looking to play golf in the UK and Ireland - whilst playing throughout America on the PGA Tour next season. He will also advise the company strategically on their global portfolio of golfing destinations and resorts as part of the new role.
The 41-year-old will also act as a founding ambassador for Yourteetimes.com – an exciting online portal which allows golfers across the United Kingdom to book tee times instantly both domestically and internationally, due for launch in late 2014.
Clarke, a close friend of Westwood, will return to the European Tour in 2015, and will remain as the company’s global brand ambassador based in Europe.
Westwood commented: ‘I am looking forward to my new role working closely with Darren and Yourgolftravel to continue the growth of their new and existing golfing brands. I will be advising them on growing their golfing product and improving the experiences of golfers travelling internationally and especially within the US.
"I have lived in West Palm Beach for a number of years now, which is the market that they are rapidly expanding into for golfers heading in both directions across the Pond. It’s a very exciting partnership for both of us and I intend to add some real value for their golfers travelling around the world.”
Ross Marshall, co-founder of Your Golf Travel said: “Like Darren, Lee is a very popular, down-to-earth guy and a Ryder Cup hero – not to mention a former World No.1. He is a great addition to our team and we look forward to working closely with him to improve golfing experiences for our travellers in the US and around the world."
The timing of the announcement has been chosen to coincide with the ISPS Wales Open at Celtic Manor Resort this week. Celtic Manor is a key partner of Your Golf Travel, with the company sending tens of thousands of golfers to the Newport venue since the 2010 Ryder Cup.
The event will also act as the perfect preparation for Westwood ahead of Europe’s Ryder Cup trophy defence, which tees off next week at Gleneagles. Westwood will make his ninth straight appearance in the blue colours after being awarded a wildcard pick from captain Paul McGinley.