Nike’s decision to stop producing golf equipment has left Rory McIlroy, Brooks Koepka and Tiger Woods as free agents when it comes to their golf clubs and manufactures are working hard to feast on Nike’s loss.
Parsons Xtreme Golf, often known simply as 'PXG' may not be a household name but with last week’s decision by Nike, but it’s been picking up speed and growing quite nicely for some time now.
Bob Parsons is the man behind PXG and speaking to Golf Digest last week he said his company had received 30 calls within minutes of Nike’s decision to withdraw from the equipment industry.
He said: "For now I just don't know what we'll do about potentially signing any new players like Rory or Tiger that might be available.
“But I can say that within an hour of the announcement we had no less than 30 calls from people who have relationships with Nike Golf.”
So if you hadn’t already heard of PXG you have now and the future is bright and here’s a closer look at what PXG offer and their life in golf so far.
Who is using PXG clubs on the PGA and European Tour?
Zach Johnson was one of 12 pros who will use the PXG clubs on Tour in 2016; he was joined by Billy Horschel, Chris Kirk, Ryan Moore, James Hahn and Charles Howell III on the PGA Tour, Rocco Mediate on the Champions Tour and Cristie Kerr, Gerina Piller, Sadena Parks, Beatriz Recari and Alison Lee on the LPGA.
2011 Masters Champion Charl Schwartzel left Nike to join the emerging brand just before the Open Championship at Royal Troon Golf Club back in July.
What are PXG all about?
The firm’s philosophy is simply for their clubs to ‘be as good as they can be’. And PXG has one significant advantage over other equipment manufacturers as it seeks to do this – it is not battling with any cost or time constraints.
While other companies have price points to hit and margins to meet, PXG clubs are merely striving for excellence in performance.
The PXG story
The founder is billionaire Bob Parsons, who made his fortune from web hosts GoDaddy. His obsession with club technology led him to found PXG 18 months ago and lure two of golf’s most respected club designers – Mike Nicolette and Brad Schweigert – from Ping.
Parsons demanded sexy- looking irons that performed like cavity- backs; he wanted clubs to look like blades while also launching higher, flying further, feeling softer and “boasting a sweet spot the size of Texas”. “PXG clubs have to feel like butter and the difference has to be noticeable,” he said.
So Nicolette and Schweigert had an interesting task: use any materials you want, use any process you want, and spend as much as you want... just make sure the clubs are categorically better.
Can I buy PXG clubs?
You can indeed but Bob Parsons is a businessman and you can’t buy a set of these amazing new clubs for £399. You can’t even buy them for £899. A full set will cost you up to £3,500!