Since February, Srixon has been donating £1.50 for every box of its new Z-Stars sold in the UK. Today, they handed over a cheque to Prostate Cancer UK for more than £23,000.
Srixon staff player Shane Lowry joined the company´s UK & Ireland President, Leslie Hepsworth, to reveal the total donation. The popular Irishman, himself, played a lead role in the promotional campaign that has helped drive sales and enhance multi-platform media exposure.
“Everyone at Srixon has been fully behind this partnership from the very beginning, so naturally we are extremely proud to present this sizeable cheque to Prostate Cancer UK after an encouraging start to the year”, said Hepsworth.
The game-changing partnership also saw Srixon unveil a limited edition 15 ball ‘Z-STAR/ Z-STAR XV Bonus Pack’, which included an additional free sleeve of the new balls, emblazoned with the iconic Prostate Cancer UK logo.
Hepsworth added: “The unveiling of this partnership fell in line with the release of Srixon’s best-ever golf ball. Being able, therefore, to offer everyone who purchases the bonus pack the opportunity to raise money for such an important cause, as well trial one of the best balls available in the golf market, couldn’t have worked better.”
One man dies every hour from prostate cancer, a stark statistic given that the average length of a round of golf is five hours. The charity’s aim is simple – to stop men dying from prostate cancer. This will be done through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention and support.