If you’ve bought a dozen Srixon Z-Stars this year, you’ve helped raise more than £40,000 for Prostate Cancer UK.
Srixon has just donated a massive £42,999 to the charity after a ground-breaking partnership that saw Srixon donate £1.50 for every dozen Z-STAR and Z-STAR XV balls sold at trade to Prostate Cancer UK, helping to raise funds as well as awareness of the life-threatening male-specific disease.
Srixon brand ambassador, Graeme McDowell joined Srixon Europe’s Tour Manager, Iain Steele to pose for the cameras with a cheque showcasing the impressive final donation during a recent European Tour event.
The Ryder Cup star and former U.S. Open champion personally played a key part in the multi-platform promotional campaign that spiked media exposure and drove sales.
To enhance awareness for the campaign and give golfers more value, Srixon introduced a limited edition 15 ball ‘Z-STAR/ Z-STAR XV Bonus Pack’ which included an additional free sleeve of the new Z-STAR / Z-STAR XV, decorated with the iconic Prostate Cancer UK logo.
Srixon UK boss Leslie Hepsworth added: “2017 has been a fantastic year for the Srixon brand in the UK market and we are really proud that we have been able to raise such a significant amount of money, that we know will be put to great use in fighting such a devastating disease.”
“The partnership delivered on all levels and provided the perfect complement to the launch of the latest iteration of Srixon’s performance-packed Z-STAR / Z-STAR XV golf ball,” he added.
Why is it important?
One man dies every hour from prostate cancer, a stark statistic given that the average length of a round of golf is five hours.
The charity’s aim is simple: to stop men dying from prostate cancer. This will be done through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention and support.