Love switches to Bridgestone

Davis Love has signed for Bridgestone this year, ending his long-standing association with Titleist.

He has joined the Bridgestone Golf PGA Tour Team, which includes Fred Couples, Matt Kuchar, Brandt Snedeker and Lee Trevino, and will play the new B330-S ball this year and  prototype irons (3-PW). In addition to his new Bridgestone equipment, Love will showcase the Bridgestone brand on his Tour bag, hat and glove.
  
 “Freddie and I go way back, we’ve played a lot of golf together and I consider him one of my best friends on TOUR.  He’s been telling me for years about how great Bridgestone is, so I finally decided to look into them for myself and I liked what I found,” said Love.  “I learned that they have industry-leading products and really creative marketing, two things that really peaked my interest.  With the B330-S, I’m getting more distance out of my driver and long irons and I feel very ready to compete in 2011.”
  
 “I’m really excited to be part of a brand that has the momentum of Bridgestone,” Love continued.” To rise from a virtual unknown to the #2 golf ball in the industry in just six years is amazing.  I’ve been paying attention to what they’ve been doing over the past few years and I really respect their efforts to educate consumers on how to find the proper ball for their game, and their ads are some of the most fun I’ve seen. I look forward to showing the world a bit more of my personality in the 2011 ads.  There is even one spot where I get to ride my bike.  Motorcycle riding is right up there with hunting and fishing as my favorite things to do off the course, so that’s pretty cool.  I couldn’t be more pumped about being on the Bridgestone team.”    
  
 Dan Murphy, Bridgestone Golf’s Vice President of Marketing, expressed clear delight in the company’s Tour line-up for 2011: “What a coup for Bridgestone, to start the new year with an icon such as Davis Love III on our Tour Team. His enthusiasm for our new B330-S ball and our entire brand momentum has infused us with tremendous energy as we enter the 2011 season.”

Designed for swing speeds greater than 105 mph, the TOUR B330-S features Bridgestone’s proprietary new RD10 resin mantle layers for higher initial velocity and an overall softening of the mantle.  Like the TOUR B330, the B330-S features a SOFT Urethane 330-dimple design seamless cover for the ultimate in piercing consistent flight, and tour-level spin and control on the greens. 

However, for 2011, the Tour B330-S dimple pattern was redesigned to compensate for its softer cover and compression, and slightly higher driver spin that comes as a result.  Bridgestone engineers have created a new shallower 330-dimple pattern with modified dimple spacing designed to reduce up-shoot spin, creating a flatter trajectory and wind performance consistent with that of the B330.  Because of his preference for a more penetrating ball flight, the new dimple pattern of the B330-S fit Love perfectly.       
  
 “I have been playing golf a long time,” Love stated, “yet, even after all these years, I found the Bridgestone ball-fitting process to be tremendously revealing for me. I am confident that the new B330-S matches my swing properties as I picked up more distance off the tee just by switching to it.”