Rory McIlroy's expected switch to Nike has moved a step closer with the announcement from the Jumeirah Group that it will not be renewing its sponsorship deal with the Northern Irishman.
The world number one is believed to have earned around £4.4m from a five-year deal with the Dubai company.
The news comes after Titleist and Oakley also ended relationships with the player late in 2012, leaving him open to sign new deals in 2013.
The 23-year-old is expected to sign a long-term deal with Nike - reportedly worth $250m over 10 years - with an official announcement expected in Abu Dhabi on Monday the 14th.
The Jumeirah Group sponsored McIlroy since he was 18, but told The Guardian that it had "jointly agreed" to bring the agreement to a close.
McIlroy said: "Jumeirah became my first corporate sponsor when I turned professional back in 2007, and I would like to thank everyone at the company for their support in helping me become the player I am today."