Justin Rose has joined the management company that represents Tiger Woods, parting company with British based 4Sports & Entertainment AG to join the growing golf empire run by Mark Steinberg on behalf of Excel Sports.
The move is a coup for Steinberg, who adds the new US Open champion to a list that also includes Matt Kuchar and Gary Woodland.
The Independant reported that Rose had been in negotiations with Steinberg for the past three weeks, but there was no sign that a switch was imminent after his Merion win and subsequent media tour of New York, overseen by his former agent Marcus Day.
Rose follows Rory McIlroy in making backroom changes, as he seeks to maximise a profile that was already on an upward trajectory before Merion.
Rose already shares a coach with Woods, Sean Foley, and is known to get on well with the world number one.
Rose will take his commercial deals with TaylorMade/adidas, Ashworth, Jumeriah Golf Estates, Goodwood and British Airways with him.
A statement from 4 Sports said: “Following six successful years at leading sports management agency 4sports & Entertainment AG, Justin Rose will as of this day forward be represented by US based Excel Sports Management.
“Having risen from 125 in the world rankings when he joined 4sports, to current world number three and US Open Champion, Rose has chosen to utilise the US resource base of Excel Sports Management for his future representation.”