The LPGA has announced an increase in prize money and change of date for the 2019 Evian Championship, set to move from September to July in 2019.
The purse for the 2019 Evian Championship, the fifth major of the year, has been raised to $4.1 million, reaffirming it as the second-largest purse on Tour.
Along with the purse increase, the LPGA also announced that, effective in 2019, the tournament will move to a mid-summer date, with the 2019 tournament being played July 25-28 at the picturesque Evian Resort Golf Club in Evian-les-Bains, France.
"Since its inception as a women’s golf event, Evian has pushed the boundaries for building a golf tournament that is simply like no other,” said LPGA Commissioner Michael Whan.
“Evian has built its own traditions, versus trying to copy others. Very few global brands commit to women as their most important sports relationship and are willing to consistently push the boundaries in areas like purse levels. We’re lucky to have Evian, and their out-of-the-box thinking, as a true partner that is creating something truly historical for the world of women’s golf.”
The LPGA's fifth major championship has been reduced to 54-holes twice in the last five years in it's current September date, and the scheduled change is welcomed by 2017 champion Anna Nordqvist.
“This schedule change reflects our commitment to, time and again, give priority to sporting performance at our major and sharing a unique experience with all of our audiences,” Franck Riboud, Chairman of The Evian Championship commented.
“There are many things at stake for The Evian Championship. Being part of the momentum of a summertime “Europe Swing” with the top female golfers in the world in Europe. Taking advantage of the longer summer days to have greater flexibility in managing the tournament. Finally, getting the event’s summer atmosphere back, in the heart of such wonderful natural surroundings, which is of course perfect for the players and spectators, but also for our partners and their guests who benefit from an optimized public relations platform at the Evian Resort.”
“I’m thrilled that The Evian Championship will have a larger purse next season and that we will be competing for more money in years to come,” added Nordqvist. “I’m also excited for the tournament to move to the Summer in the coming years. That will make the LPGA’s major season that much more exciting.”