UK GOLF SHOW NIKE GOLF STATEMENT

In an industry that relies on reputation so heavily, Nike Golf has succeeded in gaining a significant portion of the market place and its equipment has found its way into the bags of golfers across the globe. From weekend hackers to some of the biggest names in the game, golfers everywhere are increasingly realising the benefits of swinging the swoosh.

Nike’s product superiority is the result of its continuing dedication to create game improving technologies across its entire range of products.  Innovation, technology and performance will always be the strengths at Nike Golf.

Nike Golf now has one of the most comprehensive ranges of products currently available on the market. The introduction of the SQ SUMO and SUMO2 drivers in 2007 further established Nike Golf as a credible and authentic brand in the eyes of both the consumer and the industry as a whole. For 2008 Nike Golf has once again evolved the leading innovation of geometric design to bring golfers even more distance, forgiveness and accuracy through new record levels of MOI.

This evolution extends to include Nike Golf’s new SasQuatch SUMO irons, SasQuatch SUMO2 irons and hybrids, SasQuatch SUMO2 fairway metals and SasQuatch SUMO and SUMO2 hybrids.

2008 also sees the introduction of Nike Golf’s new innovative technology, Power Transfer Layer Technology, to its successful ONE Ball series.  Nike’s Power Transfer Layer Technology promotes increased distance in metal woods, long irons and off-centre hits. It is testament to Nike’s strength in innovation and technology that the Nike One Series of balls has accumulated more than 90 wins worldwide among the professional tours since the launch of the first generation Nike One ball in 2003.

With one of the longest balls on tour and the kind of apparel and footwear collections you would expect from one of the most successful sports brands in the world, Nike Golf has made a reputation of its own as one of the best in the game.

The future for Nike Golf relies on its ability to continue connecting with the consumer and events such as the UK Golf Show offers that opportunity.

The UK Golf Show, held from Thursday 10th to Sunday 13th April 2008 at Whittlebury Park Golf & Country Club in Northamptonshire, is Europe’s first public outdoor golf exhibition and will give visitors a total golf day experience and allow them to play on real greens, real fairways and even in real bunkers! This new-look outdoor event will make use of Whittlebury Park’s top-class facilities, with its 36-Hole championship course divided between manufacturers, features and competitions. Golfers can test the latest equipment on four ten-bay full length driving ranges, shop in a purpose built exhibitor village, watch seminars and take part in various teaching academies running throughout the Four days.

For further information on the UK Golf Show 2008, visit www.theukgolfshow.co.uk.