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  • Tested by YOU - Callaway Paradym Ai Smoke drivers

    Tested by YOU – Callaway Paradym Ai Smoke drivers

    Written by Will Shreeve-Peacock on Friday 12 April 2024

    Six regular club golfers put their old drivers up against Callaway’s new Paradym Ai Smoke drivers on a launch monitor at The Belfry… with amazing results Artificial intelligence plays an increasing role in our everyday lives. AI powers virtual assistants, medical diagnoses, driverless cars and annoying online chatbots. But when it comes to AI-designed golf equipment Callaway is determined to boss...

  • Golf balls on the paint line inside the TaylorMade golf ball plant

    How do TaylorMade make golf balls?

    Wednesday 10 April 2024

    How do TaylorMade make golf balls? With the brand’s Liberty, South Carolina golf plant producing nearly 3 million dozen urethane-covered balls a year, I went to see how they do it…  It’s hard to believe today, but before 2006 TaylorMade had never made a tour-level urethane-covered golf ball (revered to be the make-up of the best golf balls available). Back then...

  • How to choose the best golf shoe for your game

    A simple way to improve your game! Here’s how to choose the best golf shoes for you

    Thursday 28 March 2024

    Everything important you need to consider before investing in your next pair of golf shoes Choosing the best golf shoes for you and your game is a critical aspect of preparing for the upcoming golf season. With several variables to consider, it’s essential to make an informed decision that aligns with your wants and needs. Gone are the days where a...

  • The TravisMathew story

    Who are TravisMathew? The story behind golf’s trailblazing clothing brand

    Wednesday 27 March 2024

    How a SoCal dream awoke a cultural shift that’s casualizing golf wardrobes from coast to course, and the performance lifestyle brand driving it. As Jon Rahm stood over a four-foot putt for Masters glory, some with a passion for fashion may have questioned how a green jacket would pair with salmon, but far more were asking…what’s that ‘M’ logo on Rahmbo’s...

  • GrooveFix LineFix 360

    GrooveFix’s high quality UK made golf accessories are beginning to get the recognition they deserve

    Friday 22 March 2024

    UK manufacturer of premium golf accessories specialists This is an advertisement feature in association with GrooveFix  GrooveFix use the highest grade materials and are proud of the fact that they produce all of their products here in the UK using a mix of CNC machining and hand finishing. The combination of their extensive knowledge of engineering and design with an innovative approach delivers...

  • Duca del Cosma SS24 Collection

    Unveiling Duca del Cosma’s SS24 Golf Shoe Range: A Bold Step Forward in Luxury Golf Fashion

    Friday 22 March 2024

    Super vibrant golf shoes & pioneering Airplay 15 outsole headline the eye-catching collection This is an advertisement feature in association with Duca del Cosma. They make some of the best golf shoes on the market and for 2024 the luxury golf fashion brand, Duca del Cosma, is making waves with the launch of its SS24 golf shoe collection. This innovative range introduces...

  • Introducing the new ECCO LT1 golf shoe.

    Experience a new kind of lightness on the course with the game-changing ECCO LT1 golf shoe

    Thursday 14 March 2024

    Featuring cutting-edge ECCO LYTR technology, the LT1 shoe will make all golfers feel like they’re ‘walking on a cloud’. This is an advertisement feature in association with ECCO GOLF. Danish global footwear specialists ECCO have been changing the world of golf shoes for more than 25 years with ‘every step they take, and every shoe they make’, dedicated to the game and...

  • Golf GameBook: Digital scorecard and social app

    Golf GameBook: Experience golf like never before with the World’s No.1 social golf app

    Thursday 7 March 2024

    Join the growing community of 1.5 million golfers making rounds simpler and more enjoyable with the feature-packed pocket pal. This is an advertisement feature in association with Golf GameBook. Golf GameBook recognizes how valuable your time is, which is why the social golf app has made it their mission to make your rounds more fun and more memorable than ever before. Community is...

  • Everything you need to know about custom fitting

    Everything you need to know about golf custom fitting + top tips

    Friday 1 March 2024

    Thinking of getting custom fitted golf clubs? Read this complete guide to custom fitting first to ensure you make the right choices and get the most from the experience. Getting custom fitted golf clubs is a hugely exciting opportunity that can help improve your game. But it can also be an overwhelming and daunting experience. To help remove some of the...

  • How to choose the best type of golf irons for your game

    How to choose the best golf irons for your game

    Tuesday 27 February 2024

    Don’t buy new golf irons until you’ve read this guide to the key things you should be considering when choosing the right set. Many golfers take great care in selecting the perfect driver but plough on with a set of hand-me-down irons they’ve had for a decade. Considering you’re likely to hit your driver 14 times in a round, at most,...

  • When is the right time to upgrade your golf clubs?

    When to upgrade your golf clubs: The signs that give you license to re-build your bag

    Friday 23 February 2024

    Dreaming of shiny new metal but unsure if the time is right? Today’s Golfer helps you decide whether to stick or twist. For most golfers dwelling on this question, it’s unlikely that your decision will be catastrophically wrong. Perhaps you could have extracted another year’s use from the best driver you’ve ever had, or perhaps it should have been retired in a...

  • Golf Pride investigated the effect of fresh grips on performance

    Golf Pride study reveals importance of fresh grips to performance

    Saturday 21 October 2023

    Novel research findings show how fresh grips can gain you distance and confidence on the course. This is an advertising feature in association with Golf Pride. Confidence is king on the course. It always has been. A confident player doesn’t overthink shot selection or get bogged down in multiple swing thoughts. They visualize the shot they want to hit, and then hit it. Of...

  • In Season 2 of the NEXT Golf Tour players will compete for European Tour starts

    Trackman’s NEXT Golf Tour and the simulator shaking up the sport

    Thursday 5 October 2023

    In golf’s Westworld players prepare to showcase their X-factor in season two of the NEXT Golf Tour and win the right to compete on the game’s biggest stage. It’s early April 20023, and as golf’s elite arrived in Georgia for Masters week, the world’s 1499th ranked golfer was signing off on his 7-under par 64 at Florida’s Innisbrook Copperhead Course. An impressive...

  • Four Today's Golfer readers test the Skechers Go Golf Elite 5 Slip 'In shoes.

    Reader test: Skechers Elite 5 Slip ‘In golf shoes

    Thursday 28 September 2023

    Four amateur golfers and Today’s Golfer readers put Skechers Elite 5 Slip ‘In golf shoes to the test to find out if they’re as good as the brand claim. Skechers make some of the best golf shoes, combining comfort and style with traction and support. The new Slip ‘In shoes continue that trend while also making the shoe ridiculous easy to...

  • Callaway Chev Welded Quilted Jacket on course.

    Tech stories and expanded Weatherseries line lead Callaway Apparel’s AW23 Collection

    Thursday 31 August 2023

    Callaway Apparel’s new modern and sophisticated Autumn/Winter 2023 Collections for men and women offer multi-functional garments with a host of standout performance technologies. AW23 brings together a combination of statement prints and sophisticated styles with an expanded line of WEATHERSERIES™ products that lead the way in a new versatile, high-performance direction in golf. “This season our WEATHERSERIES™ is truly stand-out in terms...

  • Best Sun Mountain Golf Bags 2023

    Sun Mountain Golf Bags 2023

    Monday 21 August 2023

    From stand bags to travel bags; what are the best options Sun Mountain are offering for 2023? Jump to: Carry bags | Cart bags | Travel bags | Buying Guide | FAQs Sun Mountain are responsible for some of the best golf bags on the market. They have been a leading manufacturer of golf bags for more than 40 years. Whether...

  • Duca del Cosma golf shoes

    Duca del Cosma’s SS23 golf shoes are their most advanced yet

    Thursday 6 July 2023

    Duca del Cosma’s 2023 shoe collection is the luxury brand’s most advanced range ever – and it’s complemented by some beautifully crafted gloves. They make some of the best golf shoes on the market and for 2023 Duca del Cosma have taken things to another level with new designs and ultra-lightweight outsole technologies, which push the boundaries of fashion innovation. The Italian...

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