New Titleist AVX golf ball is longer, softer and better around the greens

Titleist's AVX golf ball is into its third generation for 2022.

Titleist’s AVX golf ball gets a new core, cover and dimple pattern for improved short game spin and control, more driver distance and an even softer feel.

Originally launched in 2018 as their lowest flying, lowest spinning and softest feeling premium golf ball, this is the third iteration of Titleist’s low-compression AVX and sees the core, cover and aerodynamics re-engineered.

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The three-piece urethane-covered ball targets golfers who are seeking distance and extremely soft feel with Titleist promising notably better performance from the 2022 generation.

Titleist say they listened to AVX users’ feedback before setting to work on the new model, with players wanting more driver distance and enhanced spin around the greens.

To achieve those goals they’ve reformulated the ball’s core, which now generates high speed and low long game spin with exceptionally soft feel. 

Titleist increased the stiffness of the outermost portions of the core, while keeping the centre soft. A ‘High Flex’ casing layer helps to boost the ball speeds and lower spin on long shots for extra distance. 

The new softer cover was a specific formulation developed by Titleist’s R&D team. It has increased the differential between the urethane cover and high flex casing, to help improve short game and greenside spin 

And then there’s the new ‘348 Tetrahedral Caternary Aerodynamic’ dimple pattern, designed to give a piercing, low trajectory ball flight.

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Titleist say the pattern, designed exclusively for AVX, uses seven different dimple sizes with the new pattern boosting distance and consistency on every shot. 

The AVX has been produced at Titleist’s state-of-the-art ball plant in Massachusetts, USA and replica plant in Thailand to ensure they own every step of the manufacturing process and produce consistent performance across every ball.

“All components of a golf ball are connected when it comes to performance,” Mike Madson, Titleist’s Director of Ball Aerodynamics and Research Engineering, said. “When we set out to increase distance and enhance greenside spin, we looked at every layer of the golf ball for improvements.

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“New AVX includes improvements to the core formulation, cover and aerodynamics. The dimple pattern is an area of constant innovation. We continuously design and test new dimple configurations so we can match an aerodynamic pattern specific to the golf ball construction. 

“With AVX, the 348 catenary dimple pattern is optimised specifically for the low flight window of AVX to produce maximum distance.”

The 2022 AVX joins the Pro V1, Pro V1x and Pro V1x Left Dash in Titleist’s premium golf balls line-up, with each model offering different flight, spin and feel.

Compared to the Pro V1, the AVX flies lower, spins less and feels softer. AVX has similar spin for driver and long iron shots and lower spin on short irons and wedges.

But is it right for your game? As with clubs, we’d recommend you get properly fitted for your golf ball to ensure the ball you use suits the way you play and your needs. As the No.1 ball brand in golf Titleist offer excellent ball fitting options, from their online selection tool and virtual consultations to full Trackman fittings. Find out more  at www.titleist.co.uk/fitting/golf-ball-fitting

AVX is available in both white and yellow and goes on sale on February 4 priced at £48 per dozen.

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ABOUT THE AUTHOR

Rob Jerram is the Digital Editor of todaysgolfer.co.uk
He has been a journalist for more than 20 years, starting his career with Johnston Press where he covered local and regional news and sport in a variety of editorial roles across ten years.
Rob joined Bauer Media in 2010 and worked as the Senior Production Editor of Today’s Golfer and Golf World magazines for ten years before moving into the Digital Editor’s role in July 2020.
He has been playing golf for almost three decades and has been a member at Greetham Valley Golf Club in Rutland for eight years, playing off 12.