De Vere Add Belfry To Innovative Golf Membership

The De Vere Club has announced the addition of four-time Ryder Cup host The Belfry to its growing membership.

As one of the world’s most iconic golf destinations, the resort is a significant addition to the De Vere Club, the country’s fastest-growing golf membership, which now provides members with the unique opportunity to play a range of incredible courses for just £295 a year. 

The scheme allows members to nominate their ‘home’ club, hold a handicap and play in competitions, as well as enjoy a whole host of added benefits including discounts on hotel rooms, spa and golf equipment, meaning keen golfers can play more without having to justify the cost of standard club membership.

The innovative ‘points based’ membership includes all twelve De Vere Golf resorts and its nineteen golf courses across the UK, such as the stunning Carrick on Loch Lomond and European Tour venue, Slaley Hall.

“We are delighted to introduce the De Vere Club at The Belfry. The resort is renowned for the quality of its Championship golf courses, The Brabazon and PGA National, along with the PGA National Academy and an array of off-course leisure facilities that make it one of the most desirable venues in golf,” noted Jamie Carroll, Group Membership Sales Manager.

“Golfers have responded positively to a more flexible, cost-effective golf membership and the addition of The Belfry will have a positive impact on the value of it. In fact, just before the New Year we met with members to explain The De Vere Club scheme and they are as enthusiastic as we are to grow the membership.”

The Belfry, near Sutton Coldfield in Birmingham, is once again part of the De Vere Golf portfolio after the company was installed as the management team following its acquisition by KSL Capital Partners in August 2012.

As the home of some of golf’s most memorable moments, the decision to introduce the forward-thinking membership at The Belfry will no doubt resonate with the golfing public and provide De Vere Club members in the Midlands Region with an intriguing proposition alongside De Vere Staverton Park in Northamptonshire. Members can also use their points at The Belfry not only on rounds of golf, but buggy hire and range balls at the Academy. 

“I’d heard a lot about the De Vere Club before my appointment and I am 100% behind it,” noted Ian Knox, The Belfry’s new Director of Golf.

“It’s clearly struck a chord with the golfing public at all levels of the game and by offering golfers something different is encouraging new people to the sport, which can only be a good thing. I’m looking forward to seeing that development alongside our traditional membership moving forward at The Belfry.”