Boss Keith clocks up his ninth hole-in-one

Golfing veteran Keith Roberts has amazingly just scored the ninth hole-in-one of his career at the ripe old age of 73!

And his reward is a limited-edition BOSS watch – awarded to any golfer who achieves a hole-in-one in a club competition administered by Club Systems International, a software company Keith launched over three decades ago.

Keith Roberts, from Woodford, Stockport, scored his ace on the 167-yard, par-three 16th at Abersoch, and, appropriately, the six-handicapper received membership of the exclusive BOSS Watches H1 Club and a specially-commissioned, commemorative timepiece.

Roberts, whose sons Glyn – now chief executive of the Cheshire-based company – and Gareth, a senior director, now run the market-leading firm, had already scored eight previous aces in 66 years of playing.

He recalled: “I started playing at the age of seven but had to wait 23 years for my first hole-in-one; then I waited another 24 years for my next and got three or four quite rapidly. It took another 20 years for the next one, and then, 14 months ago, while in Florida, I hit two in 14 months.

“Now, I’ve scored my ninth. And, when I score my 10th, I think I’ll give up golf,” he laughed.

“On this occasion I struck a wonderful eight-iron which pitched on the front of the green and then rolled 20 yards on the left-to-right borrow and into the hole.”

It helped him finish second in the club’s prestigious Helsby Trophy event as he shot his age – a four-over-par 73.

He added: “It’s the second time I’ve shot my age but I didn’t realise until the club pro told me, as I was still thinking about the hole-in-one. And, if I hadn’t three-putted on 17, I would have actually beaten my age…

“There is a board in the club for holes-in-one recorded in club ‘majors’ and only nine men in 13 years have achieved it. They don’t get many in ‘majors’ so make a big thing of it. It proved expensive for me, but I’m very proud.”

BOSS Watches has pledged to reward club golfers with an exclusive watch for every hole-in-one recorded during a club competition between April 15 and October 31 this year. And, with nearly 4,000 holes-in-one recorded annually, BOSS Watches could feasibly be giving away £1m-worth in 2013.

The scheme is open to any golfer whose club uses HowDidiDo – a free-to-use, web-based social network for golfers based around the Club Systems International software – and anybody playing in official club competitions is eligible. Currently, more than 2,000 clubs use the website.

*For more info visit www.bosswatches.co.uk

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