Golf Pride Is Top Grip Choice at 2009 Masters


Eaton Corporation, manufacturers of Golf Pride® grips, the world’s No. 1 grip announced today that according to authoritative Darrell Survey results, the majority of players in the 2009 Masters Golf Tournament depended on Golf Pride® grips to play their best.  More than 80 percent of the players in the field (77 of 96) used Golf Pride grips to compete in the event held at Augusta National Golf Club on April 9-12.

“We were pleased to see such a broad range of talented golfers using Golf Pride grips at the 2009 Masters.  A significant number of the 77 golfers who used our grips, competed with the new, higher grade Brushed Cotton Technology (BCT™) cord grip.” said Jeff Fiorini, general manager for Eaton’s Golf Grip Division.  “Introduced in 2009, BCT cord grips provide a significant improvement in cord grip feel and performance and benefit players looking for a high-performance grip, with added moisture management, better traction, and improved overall feel.”

The colourful Golf Pride New Decade™ MultiCompound hybrid rubber and cord grip continues to be the fastest growing grip in golf among tour players, highly-competitive amateurs, and everyday golfers. The high-performance New Decade MultiCompound grip was the grip choice of 10 players in the 2009 Masters field.

Eaton’s Golf Grip Division is the world’s largest manufacturer of golf grips, with manufacturing, sales and distribution facilities on five continents.  The division’s Golf Pride brand is recognized globally as the number one choice in grips among tour and recreational players, competitive amateur golfers, club manufacturers and club repairmen.  For more information, visit

Eaton Corporation is a diversified power management company with 2008 sales of $15.4 billion. Eaton is a global technology leader in electrical components and systems for power quality, distribution and control; hydraulics components, systems and services for industrial and mobile equipment; aerospace fuel, hydraulics and pneumatic systems for commercial and military use; and truck and automotive drivetrain and powertrain systems for performance, fuel economy and safety. Eaton has approximately 75,000 employees and sells products to customers in more than 150 countries. For more information, visit