With the 2013 PGA Merchandise Show in Orlando in full swing, Titleist have announced the launch of their new generation of Pro V1 and Pro V1x balls, both of which have been designed to be more durable.
The products have been tested and validated by golfers at every level of the game, and have already won on the worldwide Tours, with former world number one Luke Donald coming out on top at the Dunlop Phoenix event in Japan, and Adam Scott sealing victory at The Australian Masters.
The 2013 Pro V1 has been engineered to be the softest Pro V1 yet, but golfers will get greater distance thanks to lower spin off the driver and long irons, as well as a shallower angle of descent that leads to more roll.
The 2013 Pro V1x offers more distance than its predecessor, and golfers will benefit from high levels of spin control.
Both the Pro V1 and Pro V1x feature an improved urethane elastomer cover and paint system that helps the ball to retain its bright white finish, while also making them more durable.
“Due to the softer ZG process core technology, the new Pro V1 has a lower, more controlled flight with lower driver and long iron spin that results in a shallower angle of descent, providing golfers with even more distance,” said Bill Morgan, Senior Vice President, Golf Ball R&D, Acushnet Company.
“That softer compression also makes this the best-feeling and softest Pro V1 yet and gives golfers an even greater sense of control with shots into and around the green,” he added.
“Player feedback on the distance and flight of the new Pro V1x has been extremely positive. These players like that Pro V1x flies higher than a Pro V1 golf ball, yet they notice and appreciate that its new flight is in their preferred launch window,” Morgan said. “We’ve also been receiving an overwhelming response to the improved durability, as golfers can’t wait to show us their golf ball after a few rounds of play.”
We’ll have more on the new balls in the next issue of TG, but in the meantime, watch the video below for more information:
RRP: £51 per dozen.
Available: March 1st 2013.