FootJoys Fuse Colour And Comfort With New Contour Casual MyJoys

FootJoy fans and budding footwear designers can now create and customise their own unique pair of Contour Casuals, thanks to the launch of the popular spikeless shoe into the MyJoys programme.

The lifestyle-infused shoe was designed with the convenience of wearing the same shoe both on and off course, and was launched to instant acclaim among both retailers and consumers.

The lightweight offering is crafted from the finest luxury full grain leathers to deliver excellent support, fit and durability as well as a premium look that is synonymous with the FootJoy brand.

“The Contour Casual has become an instant hit for FootJoy since its launch a year ago and demand has surpassed all expectations. With the MyJoys programme continuing to captivate the imagination and inspire the creative juices of golfers all around the world, we felt this was a great opportunity for golfers to fuse comfort and style by introducing Contour Casual into MyJoys,” commented Russell Lawes, European Marketing Manager at FootJoy.

“We are always looking to bring original patterns, colours and leathers into the mix and feel this shoe really fits the MyJoys ethos. As ever traditional performance, premium materials, comfort and style remain true to the FootJoy brand which we have delivered for over 100 years.”

Key features include

• 1.6 million possible style combinations
• Contoured Platform for superior support
• Super soft Athletic Mesh linings for comfort
• Flexible contoured lightweight PU Fit-Bed that provides additional cushioning
• Contour last that has been designed to closer match the shape of the foot
• Outsole technology that delivers soft cushioning
• A Spikeless DuraMax rubber outsole that is durable, flexible and provides comfort and excellent traction.

Available: At www.MyJoys.co.uk from June 17th 2013
RRP: £140.

For more information, visit www.FootJoy.co.uk