Puma Reveal Rickie Fowler’s US Open Outfits
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Puma Golf is fusing the worlds of golf, fashion and technology together in their newly released iPhone and iPad application – Puma Stylecaddie – and has wasted no time in creating the outfits Rickie Fowler will wear at the 2013 US Open.
The app is a virtual dressing room that contains all of the key apparel, footwear and accessories that Puma offers, allowing consumers to mix and match anything they want to create their own one-of-a-kind golf look.
The company has used the device to come up with Fowler’s four outfits for Merion, with his trademark orange on Sunday preceeded by a navy and white offering on Thursday, white and tartan on Friday and blue and yellow stripes on Saturday.
“Puma Stylecaddie is a huge step forward in providing consumers an accessible and engaging way to check out our gear,” commented Tom Manthe, Global Marketing Manager, Puma Golf. “This app offers both consumers and retailers a fresh way to interact with our brand and the product we offer. You can easily mix colors, patterns and silhouettes to create endless 360° head-to-toe looks.”
Users can also start by using the ‘Lookbook’ tab in the upper right hand corner. This gives golfers pre-built looks that Rickie Fowler, Jonas Blixt, Lexi Thompson, Blair O’Neal and other Puma Golf athletes will be wearing on Tour. Users can build the same exact look as their favorite PUMA Golfer or use the pre-built looks to generate new ideas for their own outfits.
To really personalise and share the look, consumers can use the ‘Photo Op’ function to layer their outfit over a photo they have taken of themselves, posing in several different positions.
Create and share your own Puma look at: http://bit.ly/StyleCaddie
