Nike Unveil TW14 Shoe

Building upon the success of last year’s TW’13, Nike Golf has unveiled an enhanced and modified look to the new Nike TW’14 footwear.

Tiger Woods debuted the new Nike shoe in dramatic fashion at The Players Championship last week, when he won his 78th PGA Tour title.

The original Nike TW’13 was created through insights from Woods himself, who stated: “I train with Nike Free technology all the time… I love training in it, running in it, lifting in it. So I asked, why can’t I play golf in it?” 

With that, Nike designers set to work creating a Nike Free-inspired golf shoe tailored to maximise Woods’ game. Through his inspiration, hands-on testing and detailed feedback, Nike Golf has continued the collaboration with Woods on the new Nike TW’14, further enhancing the fit, feel and function.

The natural motion engineered outsole is designed to mimic and conform to the natural motion of the foot, and still deliver all the protection and traction of a lightweight performance golf shoe. This innovative outsole allows the athlete to keep contact with the ground longer, better harnessing the energy of the foot to the shoe and, therefore, the shoe to the ground.
 
The new upper features improved ventilation that delivers increased breathability and comfort thanks to strategically located perforations and a more comfortable mesh tongue.

“With this shoe, we worked diligently to take every detail to a new level,” said Tobie Hatfield, Athlete Projects Innovator at Nike. “Tiger’s relentless focus on getting better makes us better. His insights force us to never stop innovating and delivering technology that will enhance a golfer’s performance.

“In the TW’14, he wanted more stability with mobility and we’ve accomplished that by using Nike’s Dynamic Flywire technology which moves with him, but stabilises his foot when he swings.  We also increased breathability of the shoe by using a full mesh tongue.”
 
The new TW’14 footwear stays true to Woods’ signature colours, White, Black and Red, and also adds a new colourway to the mix, Cool Grey with Vivid Blue and Venom Green accents.
 
The new model is also the first Nike Golf shoe to be made available on NikeiD, where consumers can choose a wide-range of color combinations and between two distinct uppers:  waterproof and breathable. The TW’14iD is also available in two outsoles, either the Spike version or the Integrated Traction option (molded rubber). 

Consumers can also personalise their shoes by adding their name or an inspirational message to the inside tongues. 

Website: www.nike.com

Nike TW’14

Available: June 13th.
RRP:  £150, €200, SEK 1900
Colours: Black/Reflective Silver-Varsity Red; White/Metallic Dark Grey-Varsity Red (June 13th) and Cool Grey/Black-Vivid Blue-Venom Green (August 1st).
 
Nike TW’14 iD 

Available:  June 13th.
RRP: £195, €230