Abacus 'back to basics' Autumn/Winter collection


Abacus Sportswear, the Swedish golf and lifestyle clothing brand and Official Supplier to The European Tour, has launched its Autumn 2014 collection, which focuses on a ‘back to basics’ concept, combining classic styles with traditional autumnal colours. 

The new range is reminiscent of the ‘casual chic’ trend of the 90s, drawing inspiration from Abacus Sportswear’s initial collections, when the company was set up in 1991. 

Warm reds and cobolt blues own the collection, which is set against a monochrome black-and-white backdrop. Colour blocking and two-tone looks feature throughout, echoing the activewear and athletic trends on the world’s Autumn 2014 fashion catwalks. Floral prints are evocative of the mid-90’s bohemian chic style. 

As always, technical fabrics shape the collection with Stretchlite, StretchDry, Windvent and DryCool materials featuring throughout. 

Chris Mattsson, Designer at Abacus Sportswear, said: “In the new collection, we have revamped staple golf pieces and updated signature garments to appeal to the modern day, active golfer. 

“We spent time exploring our customers' needs to rediscover the style DNA that makes abacus a leading golf brand centres on a ‘Back to Basics’ theme. 

She added: “All the pieces in our Autumn 2014 collection incorporate our Swedish roots, combining style, design and functionality, and encapsulate the ‘Freedom of Golf’ brand ethos of abacus.” 

For more information, visit www.abacussportswear.com