Adams Golf unveils Second Shot centre at Wentworth
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Adams Golf has launched its first global Second Shot Fitting Centre at Wentworth Club, Surrey. The centre will enable Adams to continue to ‘Own the Second Shot™’ by providing a unique custom-fitting experience for golfers of all abilities, purely for fairway woods and hybrids.
Simon Homer, Head of Adams Golf Europe, said: “We are delighted to be opening our first Second Shot Centre at a venue as prestigious as Wentworth. The centre is the first of its kind and reinforces our focus on the second shot in golf; I’m confident it will provide a great asset for our business in Europe.”
The facility is the first of its kind in the world, let alone the UK. It features the latest Flightscope® launch monitor technology, and golfers will be able to dial-in their second shot clubs, namely those from 250 yards and in.
Home to The European Tour and numerous Tour Events, Wentworth boasts three championship golf courses and some of the most impressive practice facilities in world golf.
The state-of-the-art facility, which is fully enclosed, houses a testing suite and workshop to provide the ultimate Second Shot custom-fitting experience. For £100 for an hour’s fitting, golfers will benefit from specialized custom-fitting of second shot clubs, conducted on a one-to-one basis with a Wentworth professional.
The Centre was officially opened by Adams Golf Staff professional Ernie Els, on May 20, 2014, during the BMW PGA Championship on the European Tour. Speaking at the launch, the four-time Major Champion, said: “The facility at Wentworth provides the same custom-fit experience that we Tour players receive and makes them available to golfers of all abilities. The Second Shot is truly the most important in golf and I would encourage all golfers, from professionals to recreational players, to take advantage of the technology and innovation available at the new Adams centre.”
The Second Shot Centre will house all the latest fairway woods and hybrids from the Adams Golf product range.
For more information on the Second Shot Centre visit www.adamsgolf.eu/secondshotcentre, call +44 01344 846306 or follow @adamsgolfeurope on Twitter.
