FootJoy revamps best-selling Contour Series


FootJoy, the no.1 shoe in golf, has redesigned its best-selling Contour Series shoe, which is now lighter, softer and more flexible to deliver outstanding new levels of comfort and fit.

The Contour Series features a DuraMax Rubber Outsole to improve stability, offering nine per cent more flexibility than the previous model. A premium UltraSof Full Grain Leather Upper is more supple, thinner and lighter than that used in previous models, contributing to a 12.5 per cent reduction in weight and added comfort.

The Contoured Fit-Bed (CFB) has been moulded to provide better cushioning and support while a Sport Tongue is lighter and more breathable, therefore aiding improved comfort.

“We would like as many golfers as possible to try out Contour Series as we’re certain that they’ll be struck by the incredible comfort this lighter, softer and more flexible version offers,” FJ Marketing Manager, Russell Lawes, said. “While this updated footwear includes several key improvements in order to bolster performance, Contour Series will always stay true to its defining characteristics, which are world-renowned fit and extreme comfort at an attractive price-point.

“These elements have made Contour Series golf’s most popular shoe for many years and we expect this trend to continue. The best-selling shoe in golf just got better.”

FJ Contour

And, to celebrate the new and improved Contour Series, FJ is offering golfers the opportunity to win an array of products through the brand’s ‘Try, Scratch & Win’ promotion, running throughout stockists nationwide until April 10, 2015.

For your chance to win, simply visit your local participating store and try on and get fitted for a pair of FJ Contour Series golf shoes. In return, you’ll receive an FJ Scratch Card: match three FJ symbols and win. The promotion represents an extension of FJ’s shoe fitting drive, which saw just under 3,500 golfers custom fit for their footwear in 2014, and is proof of the brand’s confidence that better-fitting golf shoes aid performance.

Whether they win or lose, participants can also enter their name into a grand prize draw for a place in the 2015 BMW PGA Championship Pro-Am at Wentworth alongside FJ Brand Ambassadors like Luke Donald, Ian Poulter and Henrik Stenson.

Details: RRP: £120/£130 BOA. Available January 2015.