It’s been 3 years since PXG entered the golf arena. And their first product to market, the hollow body 0311 iron, has had PXG engineers scratching their heads over possible improvements ever since. It’s taken 3 years but they reckon they’ve improved the original model in every way and they’ve come up with a whole new Gen2 four iron family to cover off all-comers.
PXG a luxury performance golf equipment company disrupted industry norms with its bold approach to product development and distribution, announced it’s releasing a new generation of iron technology. In 2015, PXG introduced the original 0311 iron technology. At thge time the company had 12 employees and a vision – to develop the world’s finest golf equipment. Today, PXG has more than 170 employees and a global footprint, but its vision has not shifted.
Better performance is PXG’s only measure for success, so teh company make no apologies for taking its time and leaving nothing on the table in the development of its GEN2 Irons. PXG say through innovations in materials, technology and customization, PXG 0311 GEN2 irons deliver better turf interaction, greater distance, faster ball speeds, higher launch and improved accuracy.
“It’s a tall task creating a club that’s better than the best, but that’s our commitment,” said PXG founder and CEO Bob Parsons. “PXG will never release a new club that’s not notably better than what we currently offer. And we believe, PXG GEN2 Irons set a new standard for the world’s finest.”
Forged from 8620 soft carbon steel, for enhanced aesthetics and durability over time, PXG 0311 GEN2 Irons have the sleek look of a blade and a buttery-soft feel.
“The difference is noticeable,” FedEx Cup champion Billy Horschel said. “The new irons setup beautifully, with a little less offset and a thinner top line. They feel amazing and are incredibly consistent.”
Each club also features a hidden cavity injection molded with new COR2 Technology, a proprietary vibration dampening material with explosive C.O.R. (coefficient of restitution) properties. Combined with PXG’s new internal face perimeter cut-out design, which dramatically increases the functional face area, COR2 Technology helps deliver higher ball speeds, a more consistent response, improved accuracy, and an exceptional feel at impact.
To maximize performance and deliver extreme forgiveness, PXG 0311 GEN2 Irons present the world’s thinnest club face and PXG’s signature perimeter weighting technology.
Two-time major champion Lydia Ko shared, “I absolutely love the feel through the ball with the new irons, and my ball flight is consistently higher. The clubs are so forgiving on mishits that my distance isn’t really affected.”
“GEN2 irons have somehow improved on an iron that I thought would be nearly impossible to improve. And, PXG improved them in every way,” five-time PGA TOUR winner Ryan Moore added. “The clubs went in my bag immediately!”
Designed to meet the needs of golfers at every level, PXG 0311 GEN2 Irons will be available in four collections – Tour (T), Players (P), Xtreme Forgiveness (XF), and Super Game Improvement (SGI).
PXG 0311 GEN2 Irons come in two finishes Chrome and Xtreme Dark, a black diamond-like carbon coating. Every purchase has to be made through PXG, and includes a custom fitting with a PXG Master Fitter, access to an extensive matrix of premium shafts and an array of grip options.
PXG 0311 GEN2 irons will be available April 19th 2018. Prices start at £400 per iron (chrome finish) and rise to £475 (for the Xtreme dark finish). Visit www.PXG.com for more information.