Odyssey reveal new StrokeLab Putters

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Odyssey have revealed new StrokeLab putter models 

StrokeLab is about challenging common, well-established putter norms with innovative
ideas that promote better performance. The new StrokeLab line of putters incorporates
a unique new method of weight distribution designed to improve the physical dynamics
of the stroke.

Most golfers' putting strokes are inconsistent. Yet most putting technologies focus on
improving alignment or improving the quality of roll. They attempt to mask a given
stroke's weaknesses instead of improving those weaknesses. Odyssey's new
StrokeLab putter line helps improve the stroke through a profound change in weight
distribution made possible by an innovative new shaft*. This is a completely new
approach to putter weighting, and only Odyssey has it.

Odyssey Stroke Lab putters

The StrokeLab shaft is a full 40 grams lighter (compared to a standard Odyssey steel putter shaft), made possible by an innovative new multi-material shaft design that combines a graphite body with a steel tip to net out at just 75g, with most of the mass concentrated in the tip. Odyssey say they've redistributed the saved weight by adding 10g to the head in the form of two sole weights, and an extra 30g to the grip-end via a 10g-lighter grip and 40g end-weight.

Odyssey Stroke Lab putters

The effect of StrokeLab's innovative weight distribution on the stroke is dramatic.
Odyssey studies indicate improvements in the consistency of backswing time, face angle
at impact, ball speed, and ball direction*. Feel for the putter head becomes more
acute, helping the golfer repeat the same, smooth stroke time after time.

The latest Stroke Lab line-up consists of 10 shapes - six mallets and four blades – all
with Callaway's newest White Hot Microhinge insert for smooth roll and great feel, in a choice of pistol or oversize grip.

Odyssey Stroke Lab putters

You feel the difference immediately," said Luke Williams, senior director of putter
marketing. "The putter head moves freely, smoothly and on a sound path, helping you
roll the ball accurately while giving you greater speed-control."

"These new putters epitomize what StrokeLab is all about," said Sean Toulon, senior
vice president and general manager of Odyssey. "Questioning the norm for the purpose
of developing putters that perform substantially better to help golfers make more putts."

RRP: £239 all models – £269 R-Ball and 2-Ball Fang

Head Shapes:

#3

#9

#7 (also available as #7S - with short slant hosel)

Marxman (also available as Marxman S - with short slant hosel)

2-Ball Fang (also available as 2-Ball Fang S - with short slant hosel)

Red Ball (also available as Red Ball S - with short slant hosel)

Tuttle (also available as Tuttle Flow - with flow neck)

V-Line (also available as V-Line S and V-Line CS - with slant or centre-shafted hosels)

Double Wide (also available as Double Wide Flow - with flow neck)

Odyssey Stroke Lab putters

Callaway StrokeLab Putters: Key Features

Multi-material StrokeLab Shaft for innovative weight distribution
Tip-heavy graphite and steel shaft saves 40 grams* that's relocated into each end of the
putter to change performance dynamics.

Slightly stiffer and lower torque for increased control
The Stroke Lab Shaft is slightly stiffer and lower torque compared to standard putter
shafts for to better control the slightly heavier head.

Sole weights and grip weight for a smooth and accurate stroke
Additional weight in the sole and butt-end of the grip change the putter's dynamics to
help golfers consistently repeat a smoother and more accurate stroke.

White Hot Microhinge Face Insert for a great feel and smooth roll
Combines legendary White Hot feel with dozens of microhinges embedded across the
face that promote topspin for smooth roll and acute distance control.