Ben Hogan Golf Equipment Company launch premium lightweight, long and ultra-forgiving GS53 MAX driver… and it costs little more than £300.
The Ben Hogan GS53 Max driver proves once again that, in an era of £500-plus big sticks, it is possible to bring premium golf clubs at a more affordable price.
At £306, the brand’s new adjustable, carbon-composite-crowned driver is less than two-thirds of the price of some of its big-name rivals, but the lower price tag doesn’t mean it lacks the quality of its competitors.
FULL REVIEW: Ben Hogan GS53 Max Driver
So how can they sell a driver for so much less? Hogan, which was created to honour the lengendary nine-time Major champion, keep costs down by operating a direct-to-consumer model and not paying for tour endorsements. Instead they custom-assemble and ship all of their clubs, including the new GS53 Max, from their Fort Worth factory in Texas.
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The new 460cc driver follows the highly-successful GS53 model, bringing a 22 per cent head and an 11 per cent taller face than it's predecessor.
WATCH: The Ben Hogan Golf Equipment Company GS53 story
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The Max's four-piece head utilises multiple materials including forged titanium and dense tungsten, complemented by a carbon composite crown. The combination allowed Hogan’s engineers to precisely position discretionary weight inside of the clubhead to create a low and rearward Centre of Gravity for higher initial launch angles.
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Weight has also been positioned at the edges of the driver head to help increase stability and keep the clubhead squared at impact, while weight optimisation provides the solid sound you’ll hear at impact.
“Our R&D mission for the GS53 MAX was to keep the Centre of Mass as low and as far rearward as possible, which is very different when compared to the original GS53 driver which is much higher and more forward,” said Scott White, CEO of Ben Hogan Golf Company.
“As a result, the combination of the lightweight composite crown and tungsten sole weight allow us to position the Centre of Mass so that we maximize launch while decreasing the amount of ball spin. This provides a higher ball flight ... especially for players who don’t have Tour-calibre clubhead speeds ... for increased carry and roll out.”
Hogan say the driver will suit amateur golfers of all abilities with the club able to be fine-tuned to your needs thanks to ‘Flight Control’. The adjustable hosel allows the GS53 Max, which comes in 9º and 10.5º, to be easily adjusted by one degree higher or lower, while the lie and face angle can also be changed from open to closed using with the provided wrench to meet your exact requirements.
There are eight adjustment settings, all of which are easily identifiable and do not require re-orientation of the shaft graphics or grip position.
The GS53 Max, initially inly available for right-handed golfers, can be further tuned to your needs with the choice of three premium after-market shafts, each of which is available in in multiple flexes and weights, detailed in our full review.