Rory McIlroy Signs With Bose Headphones
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Bose Corporation has announced that Rory McIlroy has joined the company in a multi-year deal that will see the world number one act as a Global Brand Ambassador for their headphones, portable speakers, home and car systems.
As a lifelong music lover, McIlroy has been a Bose customer for years. The Northern Irishman said: “I’ve always chosen Bose because I’ve always wanted the best sound quality I could get.
“Bose products are different. And Bose is different. They work hard at their innovations, they aren’t conventional, and they’re committed to doing things that haven’t been done before, just like I am.
“I’m a huge headphone guy and Bose headphones are the best I’ve found. I use their in-ear headphones to work-out, and their noise cancelling headphones to travel. Whether I need motivation, or to tune-out, I reach for Bose. Their headphones go with me everywhere.”
President of Bose Corporation, Bob Maresca, added: “Rory is a once-in-a-generation athlete. Just like his millions of fans around the world, we’re amazed by his talent and his passion.
“We know a lot goes into his game even when he’s off the course. He loves music, just like we do, and we’re thrilled to be a part of how he competes and relaxes.”
This is the first endorsement for McIlroy involving a consumer electronics brand, and he will only be representing Bose products that he uses. “We want Rory’s fans and our customers to know that if they hear from Rory about Bose, it’s on behalf of something he chooses – not something we choose for him,” said Maresca.
Currently, McIlroy owns several Bose products, including the SoundLink Mobile speaker II, the Bose VideoWave II entertainment system, the Bose QuietComfort 15 Acoustic Noise Cancelling headphones, and the Bose MIE2i mobile headset.
The agreement was finalised after McIlroy visited the Bose R&D facility in Massachusetts at the company’s world headquarters. He said: “They are driven. They innovate. They make the investments to outperform the competition. And I can relate to that.”
