Nike challenges golfers to “Play in the Now”
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Nike Golf is amplifying the story of innovation behind the new Nike VRS Covert 2.0 driver by challenging convention through its new “Play in the Now” campaign.
With the first piece airing on January 25, “Play in the Now” is a series of TV spots that takes a humorous but pointed jab at golfers who are afraid to try new technology and, as such, reject advancements in innovation.
In the United Kingdom the spot will debut on Sky Sports’ coverage of the Dubai Desert Classic, with Rory McIlroy and Tiger Woods participating in the tournament – as well as later in the season on Sky Sports Golf and Premier League coverage.
Accompanying the main 30-second spot are 15-second vignettes featuring a variety of characters who, if they’d had it their way, would still have golfers hitting wooden balls with crooked sticks on the shores of Scotland.
More spots highlighting Nike Golf’s advancements in technology will be aired in the coming months to complement the campaign.
Watch the video here at todaysgolfer.co.uk – plus click here to watch the first 15-second vignette, and here for the second.