We’ve teamed up with TaylorMade to offer TG readers the chance to try a sleeve of their new Project (a) balls for nothing*.
They are engineered to promote more spin and improved performance where amateurs need it most – into and around the green. The “a” stands for amateur, and the reason for its creation is simple – amateur golfers generate less spin than tour players.
Project (a) is designed to deliver more spin on mid-irons, short irons and shots around the green. According to TaylorMade, that results in enhanced control and increased scoring opportunities.
“Having gathered data from many player types including Tour pros, it’s no secret that amateurs need help generating spin and stopping the ball on the green,” said Dean Snell, vice president of golf ball R&D for TaylorMade.
“Our tests indicate that amateurs miss the pin by an average of 35 yards on a 150-yard approach shot. Playing Project (a) gives those golfers a better chance at stopping the ball on the green, creating better scoring opportunities.”
The high-spin performance of Project (a) is rooted in “Soft Tech“, a cast urethane cover which is TaylorMade’s softest and most durable to date and is used in the firm’s new Tour Preferred balls.
The cover also provides an even softer feel around the greens than previous TaylorMade offerings. The ball’s durability provides more resistance to shearing.
While Project (a) spins more on shots into the green, it’s engineered to spin less off the driver to promote longer and straighter drives.
Why PROJECT (a) works for amateurs
by Dean Snell, vice president of golf ball R&D for TaylorMade
"Amateurs need more spin from about 80 yards and in, where they record 80 per cent of their shots during a round. Tour players average about 10,000rpm with their wedges.
It takes about 9000rpm for a ball to spin and come back [on the green]. But amateurs only average about 5000rpm of spin. To close the gap between amateurs and professionals, Project (a) balls are designed to have maximum spin with a golfer's short clubs, from the 9-iron and in for most golfers.
Every extra 1000rpm amateurs can generate with those clubs will stop the ball five feet closer to its landing point."
To get your free sleeve, call the freephone number: 0800 665 452, and quote 'TaylorMade balls'.
*Terms and conditions: You will be required to pay £1.99 to cover the cost of postage when you claim. This offer is limited to the first 4,500 responders and to one per household, after which no more orders will be taken. The offer starts March 16, 2014 and closes on April 17, 2014, or when the total limit of 4,500 is reached. No employees of Bauer Media or any other companies involved in this promotion are eligible to enter. You will be asked to leave your contact details for further communication from Today’s Golfer. Our call centre is waiting to take your order and is open Monday to Friday 9am to 8pm and Saturday and Sunday 9am to 6pm, the cost of the call is free from a BT landline but mobiles may vary. The offer is only available to residents of the UK mainland and Northern Ireland.