Inside the ropes with American Golf at the British Masters
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American Golf will be exhibiting on site at the British Masters when the tournament makes a comeback at Woburn this week. One of the event’s aims is to attract a new golf audience which American Golf will be supporting by offering free lessons with its PGA Pros and giving people the chance to try golf clubs. Visitors will also be able to see ‘inside the ropes’ with American Golf’s Tour Experience.
Since its return was announced in March, the tournament has proved a big hit, with the British public quickly snapping up all 15,000 free tickets given away as part of the ‘Sky Sports Thursday’ promotion. This fresh, inclusive approach is one of the reasons why American Golf wanted to be involved as their Head of Marketing, Daniel Gathercole, explains:
“We want to show people why we love golf and the British Masters with Sky Sports is the perfect stage to do that. Whether you are a non-golfer picking up a club for the first time, an existing player who wants to improve your game or a fanatic who wants to get inside the ropes and explore the secret world of the Tour Lab then we have something for you!”
The event will be a fascinating affair with five Major Champions, two former World Number Ones and 22 Ryder Cup players teeing up to compete for the main title at Woburn Golf Club from 8th – 11th October. The Pro-Am also promises to be an event to remember with a star studded line-up from the worlds of cricket, football, motor racing, horse racing and show business tackling the Marquess Course.
As well as offering activities for beginners and game improvement, American Golf will also be holding a Chipping Challenge offering the chance to win the brand new Titleist Vokey Wedge.
