Tiger Woods signs long-term global deal to develop content for GOLFTV
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Tiger Woods has signed a global, long-term deal to create content for Discovery’s GOLFTV that will include instruction and exclusive access
In a major development as part of the strategic partnership between Discovery, Inc. and the PGA TOUR, GOLFTV today announced an exclusive multi-year global content partnership with 80-time PGA TOUR winner and 14-time Major champion Tiger Woods.
Starting in January 2019, GOLFTV powered by PGA TOUR, the new global live and on-demand video streaming service jointly developed by Discovery and the TOUR, will collaborate with Woods on a wide range of programming, content creation and storytelling opportunities that will offer fans an authentic and regular look into the life, mind and performance of the game’s ultimate icon.
Can I watch it in UK?
Yes. From January 2019 there will be a range of programming and content available in the UK, which will include the PGA Tour’s Featured Holes and Featured Groups live streams.
You’ll have to wait a little longer for full live PGA TOUR coverage though, which will be rolled out market by market in accordance with rights activation dates and will come to the UK and Ireland in 2022.
The full live rights starting dates by territory are shown below:
| Date | Markets |
| 2019 | Australia, Belgium (Flemish), Canada, Denmark, Hong Kong, Israel, Italy, Japan, Malaysia, Malta, Netherlands, Norway, Philippines, Portugal, Russia, Singapore, Spain, Turkey, Ukraine, Vietnam. |
| 2020 | Hungary, Iceland, Indonesia, Latin America, Poland, South Korea, Thailand. |
| 2021 | Austria, Belgium (French), Balkan markets, China, Czech Republic, Germany, Switzerland, South Africa, Taiwan. |
| 2022 | Finland, India, New Zealand, Sweden, UK & Ireland. |
| 2024 | Middle East |
So what will it involve?
The GOLFTV partnership says it will reveal Woods as fans have never seen him before, providing an unparalleled opportunity to get close to Woods’ practice routines, preparation and life on the road through a variety of programming showcased exclusively on GOLFTV. This includes;
1. Weekly practice and instructional videos to improve your game;
2. Exclusive access into Tiger’s preparation routines;
3. Behind-the-scenes access before and after PGA TOUR rounds;
4. Unique and exclusive post-round commentary.
“We’re going to build content for everyone, whether you’ve been playing golf for a long time or just starting out,” said Woods. “I’ll be sharing stories and giving insight into my approach that has never been seen before. This is such an exciting time for golf and for me, so to be part of the vision to grow the game all around the world is fantastic. I can’t wait to share my knowledge on GOLFTV.
“I want to talk to golf fans and golfers everywhere, directly, and straight from me. That’s important to me. Talking about what we care about: what’s happening on the course, how to play better, how can I shoot lower scores tomorrow, how can I beat my friends? David explained how GOLFTV is for the fans and the players, a single place they’ll all want to go, and he’s building something everyone will want.”
“Getting the chance to do instruction is exciting. I’ve always been focused on my own game and this experience can help players everywhere. Whether you’re a long-time player or a beginner, there are some things that help us all play better. It’s one way I want to give back to people who love the game like I do. If I can help the next generation enjoy the game more and play better, that’s pretty special.”
What is GOLFTV?
GOLFTV powered by PGA TOUR will be available to fans starting January 2019 (Excludes PGA TOUR rights in the United States).
It will present more than 2,000 hours of live action each year as well as a wide range of premium content on-demand, featuring the sport’s most exciting moments, superstar players and tournaments on every screen and device. Live coverage of the PGA TOUR will be extensive and include THE PLAYERS Championship, the FedExCup Playoffs and the Presidents Cup.
A first for Woods on video, this content will be exclusively owned by GOLFTV globally, including in the United States, where Discovery has the opportunity to execute an owned or partner distribution strategy.
David Zaslav, President and CEO, Discovery, said: “I am excited to welcome Tiger to the Discovery family and to GOLFTV, a true superstar joining our company of world-class storytellers and brands. At the heart of Discovery is high-quality storytelling, told through the most authentic, credible and trusted voices. Tiger is the ultimate example of a world-class athlete and cultural figure with whom audiences are enamored, and follow closely around the world. Our global partnership with Tiger is a perfect example of our strategy to collaborate exclusively with top talent to extend global media platforms, and take advantage of our international distribution and technology infrastructure and aggregate audiences and build long-term value.
“With Tiger joining us, I am confident that GOLFTV will be the new gold standard for comprehensive sports streaming, nourishing golf fans when and where they want to consume what they are most passionate about.
Alex Kaplan, President and General Manager, Discovery Golf, said: “It’s a privilege for us to welcome Tiger to the GOLFTV team. No one else in the game resonates globally the way Tiger does or has the global fan base, and he has great wisdom to share, on and off the course. We’re thrilled to give him the global platform to do just that, and to provide our audience in more than 200 markets and territories a closer look at Tiger on the greens and behind the scenes.
“Our long-term partnership with Tiger reflects our broader ambition as we roll-out the service over the coming years, seeking to grow GOLFTV into a true ecosystem for all things golf: watching, learning and playing.”
