Ernie Els signs with Adams Golf
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Four-time major champion Ernie Els has signed a multi-year agreement with Adams Golf, the maker of the No.1 hybrid on the European and PGA Tour.
Els will use a range of the company’s products and showcase the brand’s logo on his bag and headwear.
“As a player, there are many factors in something as fundamentally important as your equipment. Everything about Adams impresses me, starting with the enthusiasm and energy from company leadership and R&D, along with their strong products,” Els explained.
“I’m partnered with a company where innovation is at the heart of everything they do, where they’re always looking to push the envelope and pursue new ideas that ultimately help players of all skill levels play better.”
John Ward, Adams Golf President, said: “‘The Big Easy’ is one of the most prolific winners of his generation and a natural match for Adams, with our philosophy of creating the easiest to hit golf equipment. Ernie’s worldwide appeal and iconic status fit our international business growth as we extend our stronghold in hybrids to other categories.”
Maker of the most-used hybrids on the PGA Tour for six consecutive seasons, Adams increased its presence to 37 percent of all hybrids in play in 2013. This goes along with the company topping the Champions Tour count each of the last nine years and ranking as the most-played hybrids on the Web.com Tour since 2006. Adams also earned top billing on the European Tour for the first time and won the LPGA Tour season hybrid count.